CAA AMP creates deeper and more loyal consumer relationships through cultural authenticity.


Amplifying the volume of unique and diverse Gen Z and Millennial voices in marketing.

Brands that market in ways that make consumers feel more entertained, engaged, and empowered are brands that will lead the consumer marketplace. With an in-depth understanding of unique communities, voices, passions, values, and beliefs, CAA AMP provides expertise and focus on helping brands understand the powerful role of cultural amplification and allyship, and delivers marketing solutions that result in reaching new audiences and deeper consumer engagement. We call these new audiences and voices: The New Majority.

The New Majority are creating the new standards of Culture.

They are the Millennial and Gen Z community whose life and behaviors are inspired and soundtracked by pop culture. We help brands develop strategic marketing solutions that are culturally relevant and authentic to this nuanced audience.

Our Team

We are a strategic consulting team co-founded by the award-winning CAA Brand Consulting group; multi-hyphenate and CAA Basketball’s Chief Cultural Officer Dwyane Wade; and CAA Board member Lisa Joseph-Metelus.

CAA AMP has deep and varied experience driving culture across sports, lifestyle, music, and more.

We are experts in seizing marketable moments to increase brand relevance. We are thought-leaders who use nuanced cultural intelligence and creativity to find unique and effective solutions for brands.

Our Services

How we AMP.

Brand Strategy
Consumer Insights
Data Translation
Talent Partnerships
Long/Short-Form Content
Social Programming
Experiential Activations
CAA Brand Consulting

CAA AMP is part of CAA Brand Consulting. Learn more about all our capabilities and working with our award-winning marketing experts.

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Contact Us
Want to learn how your brand marketing can be culturally amplified? Reach out.