Bobby Hundreds is a bestselling author, photographer, artist, and the creative force that drives The Hundreds, a world-renowned streetwear brand and content platform. His work has been seen and worn by millions and his ability to shift culture has been demonstrated time and time again. For nearly two decades, Bobby has amassed a legion of dedicated followers that champion his authenticity and believe in the community he creates. A disciple of some of the greats and a mentor to many, Bobby has become the bridge between generations in streetwear and design, a conduit for collaboration and growth.

Streetwear exists in that rarefied space where genuine “cool” coexists with big business; where a star designer might work simultaneously with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. Bobby Kim, a.k.a. Bobby Hundreds, is the co-founder and creative force behind the international brand The Hundreds, and has emerged as one of streetwear’s most prominent faces and voices.  In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create, celebrating the inspirations that birthed The Hundreds―from his upbringing as one of the only Asian American kids in a mostly white and Latino community to his Southern California, punk-DIY-tinged adolescence to the brand’s explosive success.