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Chief Marketing Officer, Wunderman

Jamie Gutfreund: Biography at a Glance

  • CMO for Wunderman, a leading global marketing and communications agency
  • Former CMO for Deep Focus, where she oversaw development of the Cassandra Report, the leading ongoing syndicated research study of young consumers
  • Published commentary on youth culture and millennial marketing strategies in AdWeek, CNBC, Forbes and The Wall Street Journal
  • Has a breadth of experience identifying opportunities and developing partnerships to bridge brands and new technology
  • Worked alongside Microsoft and Expedia to develop original content and business strategies for clients, brands and entertainment partners
Chief Marketing Officer, Wunderman

As Wunderman’s global chief marketing officer, Jamie Gutfreund is passionate about translating the complexities of data and technology to highlight the power of insights-driven creative to engage and inspire the modern consumer. Jamie is responsible for Wunderman's corporate brand marketing and communications with a special focus on highlighting the work of the agency's 9,200 creative thinkers, data scientists, strategists and technologists across the globe.

Helping brands leverage emerging technology has long been a key focus for Jamie. A pioneer who quickly understood the Internet’s power as a marketing channel, Jamie helped launch Prodigy as the first Internet-based online network. She also produced original content and generated revenue for Microsoft working with brands new to digital advertising, and was part of the Expedia team that executed an IPO from Microsoft to become an independent public company.

A dynamic public speaker, Jamie shares her unique point of view at global events including CES, The Future of Storytelling, Google's Think Retail conference, the Milken Institute Global Conference, and Marketo's global sales conference. Named as one of ELLE Magazine's leading women in business, Jamie also writes about consumer marketing strategies for publications such as Advertising AgeThe New York TimesForbes, and The Wall Street Journal.

“Without fail, Jamie left her audience captivated, amused, and eager to interact with her more. I was so impressed with Jamie's ability to present, that I asked her to keynote and emcee Curalate's first conference to over 100 of our most important clients and partners. I could not have been happier with her performance on such an important stage.”

CEO and Co-Founder, Curalate

“Jamie has been a driving force behind a lot of the solutions-based insights ELLE has delivered to our clients in the last few years. Jamie is a dynamic and knowledgeable presenter and has engaged every ELLE staffer and senior-level client she's been in contact with... and genuinely makes operating at such a high level look easy!”

Brand Development Director, ELLE/ELLE.com

“Jamie was excellent! I heard from so many people saying what a wonderful presentation she gave! Thank you for all the work you have done to help coordinate this as it is much appreciated!”

Association of Organ Procurement Organizations

“Everything went well on Saturday. Jamie is great and delivered a very engaging and informative presentation. I have received a lot of positive comments from those that attended.”

Ingersoll Rand

“Jamie Gutfreund blew the Council of Fashion Designers of America (CFDA) Membership away with her insightful, and oftentimes hilarious, approach to engaging consumers. Bolstered by data and dynamic videos, her innovative advice on how to appeal to millennials' attitudes and behaviors left the CFDA's designers with actionable plans that will have direct results on their businesses.”

Council of Fashion Designers of America

“Every time that we work with Jamie, the team comes away energized. She has a unique way of translating data to a customized presentation of insights specific to our business of television and content. It is not always easy to get creative executives to embrace research but Jamie provides context around audience behavior to support creative thinking and concept development. She combines insights with hands on activities to immediately apply the ideas and concepts in a tangible way.”

President, Advertiser Sales, Strategy & Research, Sony Pictures Television

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