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Author, "The Platinum Rule"

Tony Alessandra: Biography at a Glance

  • Marketing expert helping companies achieve market dominance
  • Best-selling author of “The Platinum Rule,” “Collaborative Selling” and “The Art of Managing People”
  • President of Assessments 24x7 and chairman of BrainX
  • Inducted into the National Speakers Association’s Speakers Hall of Fame 
Author, "The Platinum Rule"

Dr. Tony Alessandra helps companies achieve market dominance through specific strategies designed to out market, outsell, and out service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having realized success as former a graduate professor of marketing, entrepreneur, business author and keynote speaker. He earned his BBA, MBA and PhD, all in Marketing, from the University of Notre Dame, the University of Connecticut, and Georgia State University, respectively.

Dr. Tony Alessandra is president of, a company that offers online 360 assessments; Chairman of, a company that created the first Online Learning Mastery SystemTM; and is the founding partner of Platinum Rule Group (www., a company that provides corporate training and consulting based on The Platinum Rule.

Dr. Alessandra is a widely-published author with 17 books translated into 49 foreign language editions, including The Platinum Rule, Collaborative Selling and The Art of Managing People. Tony's numerous video and film projects include the six-time international award-winning film, The Power of Listening; as well as Walt Disney Productions' ground-breaking Non-Manipulative Selling. Audio programs include Nightingale-Conant's best-selling Relationship Strategies, The Dynamics of Effective Listening, and 10 Qualities of Charismatic People.

Dr. Alessandra's television program, People I.Q. is currently aired on The Success Training Network.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985, and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers.

What is it about Tony Alessandra that gets audiences excited? It's really very simple. He reaches people - from the Board of Directors to the front-line folks in the trenches. He gets across new, important information "with a lot of snap" - so people can grasp it, remember it, and use it. He offers audiences practical ideas that produce profitable bottom-line results. Tony's polished style, powerful message and proven ability as a consummate business strategist consistently earns rave reviews.

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