Bert Jacobs

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Chief Executive Optimist & Co-Founder, The Life is Good Company

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    Bert Jacobs: Biography at a Glance

    • Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking non-profit work.
    • Bert and his brother John launched their business with $78 in their pockets, selling T-shirts on the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.
    • Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact 1 million kids annually facing poverty, violence, and illness.
    • Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy.

    Videos

    Biography

    Keynote speaker Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking non-profit work.

    Bert and his brother John launched their business with $78 in their pockets, selling T-shirts on the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

    Early on, Bert and John were inspired by stories of people, mainly children, facing great adversity. To them, these stories illustrated that optimism is most powerful in the darkest of times and inspired the creation of a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact 1 million kids annually facing poverty, violence, and illness.

    Bert focuses his energy on guiding overall vision and creating the art and message for the brand across categories. He enjoys live music, travel and surfing. His shoes do not always match.

    To inspire others to choose optimism and grow the good in their lives, Bert and John wrote Life is Good: The Book / How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

    Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today ShowThe New York Times, The Wall Street JournalInc. Magazine, and Men’s Health Magazine, among others.

    Topics

    Optimism Can Take You Anywherearrow-down

    Bert Jacobs and his brother John launched the Life is Good Company with $78 in their pockets selling t-shirts on the streets of Boston. Today, Life is Good is a $100-million, positive lifestyle brand sold by more than 2,000 retailers across the U.S. and Canada. Their inspiring business story and lessons of optimism and corporate social responsibility will demonstrate how focusing on the good can transform your life, your business, and take you anywhere– and you’ll enjoy the ride!

    Keynote presentations can be tailored.

    What For-Profits can Learn from Nonprofitsarrow-down

    The smartest capitalists of today and in the future will integrate social work into their businesses–their customers demand it. Doing so draws out a deeper purpose in corporate work and strengthens organizations. Bert explains the benefits of philanthropizing for-profit organizations and guides audiences through the process: from integrating charity into the sales process, to marketing the message, to cultivating a genuine culture of social good in the workplace. Bert has lived and breathed “giving” at every stage of Life is Good’s growth, making his ideas and experiences relevant to audiences of any size.

    Harnessing the Power of Optimism to Innovate and Thrive in Times of Changearrow-down

    Now more than ever, business leaders foresee significant change ahead for their companies. 71% of CEO’s expect the next 3 years to be more critical for their industry than the last 50 years combined. Jacobs’s presentation helps companies harness the power of optimism by creating a  “yes, and” culture focused on seeing opportunities and building a brand that will stand the test of time.

    Co-Create: The Secret to Building (and Keeping) Your Audiencearrow-down

    Life is Good’s core message of optimism and resilience was inspired largely by its customers who, over the years, have shared hundreds of personal stories about how optimism has helped them in times of great adversity. As a result, the positive lifestyle brand has gathered a passionately loyal customer base–after all, they helped build it. From the company’s inception–starting with Jake, the smiley-faced Life is Good mascot–the Jacobs brothers have incorporated community feedback into the creation of their brand, and still continue to do so today. In this presentation, Jacobs shares lessons on co-creating with your community to build loyalty, relevance, and a deeply personal connection with your audience.

    FAQs

    How do I book Bert Jacobs for my event?

    Contact CAA Speakers at (424) 288-2898 or speakers@caa.com to book Bert Jacobs to speak at corporate or private events, keynote speeches, speaking engagements, workshops, fireside chats, motivational speaking, or virtual appearances. 

    Quick booking process
    1. Email CAA Speakers with event details
    2. Get availability confirmation within 24 hours
    3. Review speaking fee and contract terms
    4. Sign agreement and finalize logistics

    As one of the most influential talent agencies in the world, CAA handles all speaking engagements from contract to event day coordination.

    Who is Bert Jacobs's booking agent?

    CAA Speakers is the preferred booking agency to contact for Bert Jacobs’s speaking engagements. Contact speakers@caa.com for all Bert Jacobs in-person appearances and keynote speaking requests.

    Contact Bert Jacobs's agent

    CAA Speakers can check Bert Jacobs's speaking calendar with direct access to availability and official pricing. While many websites may list Bert Jacobs, CAA Speakers is the direct source for authentic information about availability and pricing.

    What is Bert Jacobs's speaking fee?

    Bert Jacobs's speaking fee varies by event type, location, and requirements. As a top keynote speaker, Bert Jacobs's fee reflects their expertise and market demand.

    Speaking fee factors:
    • Event type and audience size
    • Travel distance and logistics
    • Presentation length and customization
    • Virtual vs. in-person delivery

    Additional costs: Travel, accommodation, A/V requirements, and optional meet-and-greets.

    Contact CAA Speakers at speakers@caa.com for Bert Jacobs's current speaking fee and detailed cost breakdown.

    How much does it cost to book Bert Jacobs as a keynote speaker?

    The cost to book Bert Jacobs as keynote speaker includes their speaking fee plus travel and logistics expenses.

    Total booking cost includes:
    • Bert Jacobs's keynote speaking fee
    • Travel and accommodation
    • Technical requirements and A/V setup
    • Optional add-ons like book signing and meet & greets
    Cost-saving options:
    • Virtual presentations
    • Local/regional events
    • Off-peak booking periods
    • Flexible event dates

    Email speakers@caa.com for Bert Jacobs's exact booking cost and customized pricing proposal.

    How to contact Bert Jacobs for speaking engagements?

    Contact CAA Speakers at speakers@caa.com for all Bert Jacobs speaking engagements.

    Official contact for Bert Jacobs bookings:

    Include your event date, location, audience size, and budget when contacting CAA about booking Bert Jacobs.

    Is Bert Jacobs available for virtual speaking events?

    Yes, Bert Jacobs speaks at virtual events with professional-grade equipment and interactive presentation style.

    Bert Jacobs's virtual event options:
    • Live virtual keynotes with Q&A
    • Interactive workshops and breakouts
    • Hybrid events (in-person + virtual)
    • Pre-recorded presentations

    Virtual events offer global reach, flexible scheduling, and reduced travel costs while maintaining Bert Jacobs's engaging presentation quality.

    Contact CAA Speakers for Bert Jacobs's virtual event availability and technical specifications.

    What events can I book Bert Jacobs for?

    Book Bert Jacobs for corporate conferences, industry events, private functions, and virtual presentations. Bert Jacobs customizes content for any audience size or event type.

    Event types:
    • Corporate meetings and conferences
    • Industry summits and trade shows
    • Private executive retreats
    • Educational institution events
    • Virtual and hybrid conferences

    Bert Jacobs engages audiences from private executive meetings to large conferences with thousands of attendees.

    Contact CAA Speakers to discuss how Bert Jacobs can customize their presentation for your specific event.

    Bert Jacobs booking information and availability

    Check Bert Jacobs's speaking availability through CAA Speakers at speakers@caa.com. Book 3-6 months in advance for best date selection during peak seasons (September-November, March-May).

    Availability factors:
    • Event date and location
    • Speaking fee and budget
    • Lead time for booking
    • Peak conference seasons
    Booking timeline:
      3-6 months: Best availability
    • 3-6 months: Best availability
    • 2-3 months: Good availability
    • 1-2 months: Select availability
    • Under 30 days: Limited availability

    Contact CAA early in your planning process to secure Bert Jacobs for your preferred event date.

    Book Bert Jacobs keynote speaker through CAA

    Book Bert Jacobs through CAA Speakers for guaranteed authentic representation and professional event coordination. CAA is the preferred booking agent for Bert Jacobs, with direct access to their speaking availability and decades of experience representing the world’s top keynote speakers.

    CAA booking advantages:
    • Direct access to Bert Jacobs's calendar
    • 24-hour availability confirmations
    • Professional contract negotiation
    • Full logistics coordination
    • Industry-leading client service

    Trusted by Fortune 500 companies for their most important speaking engagements. Contact speakers@caa.com to book Bert Jacobs for your next event.

    Will Bert Jacobs speak at private events?

    Yes, Bert Jacobs speaks at private corporate events, executive retreats, board meetings, and exclusive functions.

    Private event types:
    • Executive retreats and board presentations
    • Client entertainment and VIP gatherings
    • Corporate celebrations and award ceremonies
    • Private dinners and exclusive functions

    Private event benefits: Customized content, enhanced interaction, complete confidentiality, and flexible scheduling.

    Contact CAA Speakers for Bert Jacobs's private event availability and confidential pricing proposals.

    How quickly will I get a response about booking Bert Jacobs?

    CAA Speakers responds to Bert Jacobs booking inquiries within 24 hours during business days. Complex requests or international events may take up to 48 hours for detailed proposals.

    Response timeline:
    • Initial acknowledgment: Within 24 hours
    • Availability confirmation: 24-48 hours
    • Detailed pricing proposal: 48-72 hours
    • Urgent requests: Same-day priority response

    Include complete event details (date, location, audience size, budget) for fastest response times.

    How far in advance should I book Bert Jacobs?

    Book Bert Jacobs 3-6 months in advance for best availability, especially during peak speaking seasons. Early booking ensures better date selection and rate negotiations.

    Recommended booking timeline:
    • 3-6 months: Optimal availability and pricing
    • 2-3 months: Good availability
    • 1-2 months: Select availability
    • Under 30 days: Limited availability

    Peak seasons: September-November and March-May book fastest. Contact CAA Speakers early for priority consideration.

    How do I get Bert Jacobs pricing information?

    Get Bert Jacobs pricing information by contacting CAA Speakers at speakers@caa.com with your event details. Receive detailed cost breakdown within 24-48 hours with no obligation to book.

    For accurate pricing, include:
    • Event date and location
    • Audience size and type
    • Event format and duration
    • Budget parameters

    CAA provides transparent pricing with all costs included - speaking fee, travel, accommodation, and technical requirements.

    Check Availability

    For speaker-related inquiries, email speakers@caa.com, or send us a message using the form below.