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Chief Executive Optimist & Co-Founder, The Life is Good Company

Bert Jacobs: Biography at a Glance

  • Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking non-profit work.
  • Bert and his brother John launched their business with $78 in their pockets, selling T-shirts on the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.
  • Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact 1 million kids annually facing poverty, violence, and illness.
  • Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy.
Chief Executive Optimist & Co-Founder, The Life is Good Company

Keynote speaker Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking non-profit work.

Bert and his brother John launched their business with $78 in their pockets, selling T-shirts on the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

Early on, Bert and John were inspired by stories of people, mainly children, facing great adversity. To them, these stories illustrated that optimism is most powerful in the darkest of times and inspired the creation of a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact 1 million kids annually facing poverty, violence, and illness.

Bert focuses his energy on guiding overall vision and creating the art and message for the brand across categories. He enjoys live music, travel and surfing. His shoes do not always match.

To inspire others to choose optimism and grow the good in their lives, Bert and John wrote Life is Good: The Book / How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today ShowThe New York Times, The Wall Street JournalInc. Magazine, and Men’s Health Magazine, among others.

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