Wharton Professor, Bestselling Author, and World Renowned Marketing Expert
Jonah Berger: Biography at a Glance
- Dr. Jonah Berger is an internationally bestselling author and a world-renowned marketing expert.
- He is a Marketing Professor at the Wharton School at the University of Pennsylvania sharing his expertise on change management, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on.
- He consults for hundreds of organizations including Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
- Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world.
Videos
Biography
Jonah Berger is a Wharton Professor, internationally bestselling author, and world-renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Millions of his books, Contagious, The Catalyst, Invisible Influence, and most recently Magic Words, are in print in over 35 countries around the world. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
Topics
How to Change Anyone’s Mind
Everyone has something they want to change. Salespeople want to change the customer’s mind. Managers want to change employee behavior. Leaders want to change the way an entire organization does business. But change is hard. We persuade and cajole and push and push, but even after all that work, often nothing happens. Things change at a glacial pace, if at all. Could there be a better way?
In this talk, Wharton Professor and change expert Dr. Jonah Berger outlines a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the hidden factors that impede change, why your biggest competitor is inertia, and why big changes require asking for less, not pushing for more. Whether you’re trying to change how consumers think, motivate people to act, or shift the way an entire industry does business, Berger will teach you how to become a catalyst.
How to Make Anything Catch On
Some products, ideas, services, and behaviors catch on and become popular while others falter. Why do some things get more word of mouth than others, and how, by understanding that science, can we make our own stuff more successful?
In this talk, Jonah Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. From consumer products and policy initiatives to B2B services and ideas and initiatives within organizations. If you’ve ever wondered why certain ideas get shared, brands get more word of mouth, or videos go viral, he explains why.
Jonah provides audiences with a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, or a health official trying to get the word out, you will benefit from learning how to make anything more contagious.
Invisible Influence: The Hidden Forces that Shape Behavior
Ever wish you could be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? In this talk, Jonah Berger shows you how.
Ninety-nine percent of all decisions are shaped by others, yet we’re often woefully unaware of when influence happens and how it works. When do people do the same things as others and when do they do something different? When are other people motivating and when are they demotivating? And how by understanding this secret science, can we be more successful, in both our professional and personal lives?
Influence is a powerful tool, but to harness that power, we have to understand how it works. You’ll learn why others make us faster runners but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas. You’ll never look at your own behavior –or the behavior of others—the same way again.
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FAQs
How do I book Jonah Berger for my event?
Contact CAA Speakers at (424) 288-2898 or speakers@caa.com to book Jonah Berger to speak at corporate or private events, keynote speeches, speaking engagements, workshops, fireside chats, motivational speaking, or virtual appearances.
Quick booking process- Email CAA Speakers with event details
- Get availability confirmation within 24 hours
- Review speaking fee and contract terms
- Sign agreement and finalize logistics
As one of the most influential talent agencies in the world, CAA handles all speaking engagements from contract to event day coordination.
Who is Jonah Berger's booking agent?
CAA Speakers is the preferred booking agency to contact for Jonah Berger’s speaking engagements. Contact speakers@caa.com for all Jonah Berger in-person appearances and keynote speaking requests.
Contact Jonah Berger's agent- Email: speakers@caa.com
- Website: caa.com/caaspeakers
- Response: Within 24 hours
CAA Speakers can check Jonah Berger's speaking calendar with direct access to availability and official pricing. While many websites may list Jonah Berger, CAA Speakers is the direct source for authentic information about availability and pricing.
What is Jonah Berger's speaking fee?
Jonah Berger's speaking fee varies by event type, location, and requirements. As a top keynote speaker, Jonah Berger's fee reflects their expertise and market demand.
Speaking fee factors:- Event type and audience size
- Travel distance and logistics
- Presentation length and customization
- Virtual vs. in-person delivery
Additional costs: Travel, accommodation, A/V requirements, and optional meet-and-greets.
Contact CAA Speakers at speakers@caa.com for Jonah Berger's current speaking fee and detailed cost breakdown.
How much does it cost to book Jonah Berger as a keynote speaker?
The cost to book Jonah Berger as keynote speaker includes their speaking fee plus travel and logistics expenses.
Total booking cost includes:- Jonah Berger's keynote speaking fee
- Travel and accommodation
- Technical requirements and A/V setup
- Optional add-ons like book signing and meet & greets
- Virtual presentations
- Local/regional events
- Off-peak booking periods
- Flexible event dates
Email speakers@caa.com for Jonah Berger's exact booking cost and customized pricing proposal.
How to contact Jonah Berger for speaking engagements?
Contact CAA Speakers at speakers@caa.com for all Jonah Berger speaking engagements.
Official contact for Jonah Berger bookings:- Email: speakers@caa.com
- Website: https://www.caa.com/caaspeakers/jonah-berger
- Response time: 24 hours
Include your event date, location, audience size, and budget when contacting CAA about booking Jonah Berger.
Is Jonah Berger available for virtual speaking events?
Yes, Jonah Berger speaks at virtual events with professional-grade equipment and interactive presentation style.
Jonah Berger's virtual event options:- Live virtual keynotes with Q&A
- Interactive workshops and breakouts
- Hybrid events (in-person + virtual)
- Pre-recorded presentations
Virtual events offer global reach, flexible scheduling, and reduced travel costs while maintaining Jonah Berger's engaging presentation quality.
Contact CAA Speakers for Jonah Berger's virtual event availability and technical specifications.
What events can I book Jonah Berger for?
Book Jonah Berger for corporate conferences, industry events, private functions, and virtual presentations. Jonah Berger customizes content for any audience size or event type.
Event types:- Corporate meetings and conferences
- Industry summits and trade shows
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Jonah Berger engages audiences from private executive meetings to large conferences with thousands of attendees.
Contact CAA Speakers to discuss how Jonah Berger can customize their presentation for your specific event.
Jonah Berger booking information and availability
Check Jonah Berger's speaking availability through CAA Speakers at speakers@caa.com. Book 3-6 months in advance for best date selection during peak seasons (September-November, March-May).
Availability factors:- Event date and location
- Speaking fee and budget
- Lead time for booking
- Peak conference seasons
- 3-6 months: Best availability
- 3-6 months: Best availability
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Contact CAA early in your planning process to secure Jonah Berger for your preferred event date.
Book Jonah Berger keynote speaker through CAA
Book Jonah Berger through CAA Speakers for guaranteed authentic representation and professional event coordination. CAA is the preferred booking agent for Jonah Berger, with direct access to their speaking availability and decades of experience representing the world’s top keynote speakers.
CAA booking advantages:- Direct access to Jonah Berger's calendar
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Trusted by Fortune 500 companies for their most important speaking engagements. Contact speakers@caa.com to book Jonah Berger for your next event.
Will Jonah Berger speak at private events?
Yes, Jonah Berger speaks at private corporate events, executive retreats, board meetings, and exclusive functions.
Private event types:- Executive retreats and board presentations
- Client entertainment and VIP gatherings
- Corporate celebrations and award ceremonies
- Private dinners and exclusive functions
Private event benefits: Customized content, enhanced interaction, complete confidentiality, and flexible scheduling.
Contact CAA Speakers for Jonah Berger's private event availability and confidential pricing proposals.
How quickly will I get a response about booking Jonah Berger?
CAA Speakers responds to Jonah Berger booking inquiries within 24 hours during business days. Complex requests or international events may take up to 48 hours for detailed proposals.
Response timeline:- Initial acknowledgment: Within 24 hours
- Availability confirmation: 24-48 hours
- Detailed pricing proposal: 48-72 hours
- Urgent requests: Same-day priority response
Include complete event details (date, location, audience size, budget) for fastest response times.
How far in advance should I book Jonah Berger?
Book Jonah Berger 3-6 months in advance for best availability, especially during peak speaking seasons. Early booking ensures better date selection and rate negotiations.
Recommended booking timeline:- 3-6 months: Optimal availability and pricing
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Peak seasons: September-November and March-May book fastest. Contact CAA Speakers early for priority consideration.
How do I get Jonah Berger pricing information?
Get Jonah Berger pricing information by contacting CAA Speakers at speakers@caa.com with your event details. Receive detailed cost breakdown within 24-48 hours with no obligation to book.
For accurate pricing, include:- Event date and location
- Audience size and type
- Event format and duration
- Budget parameters
CAA provides transparent pricing with all costs included - speaking fee, travel, accommodation, and technical requirements.
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