Award-Winning Sports & Entertainment Executive
Danita Johnson: Biography at a Glance
- Danita Johnson has delivered unprecedented success at every organization she’s led with a strategic vision that turns organizations into powerhouses.
- Johnson has a history of revitalizing franchises, from leading the WNBA’s LA Sparks to record attendance numbers to establishing D.C. United as a commercial force in MLS. Her expertise in revenue generation, fan engagement, and brand expansion makes her a game-changer in the industry.
- Under her leadership, Audi Field has become a premier destination, hosting the NWSL Championship, the MLS All-Star Game, and blockbuster events that have set new attendance and revenue records.
- Johnson understands that success goes beyond the scoreboard. Through innovative community initiatives, she has impacted over 125,000 individuals, launched award-winning programs, and strengthened the connection between teams and their fans.
- With leadership experience across MLS, WNBA, NBA, and the NBA G League, Johnson has mastered the art of building industry-leading organizations. Her insights on business innovation, operational excellence, and fan loyalty make her an essential voice in the future of organizational leadership.
Biography
Danita Johnson is a seasoned sports and entertainment executive and member of Sports Business Journal’s 40 Under 40 Class of 2023 and ESSENCE Power 40 Class of 2023. Over her 17-year career, Johnson has successfully launched a professional franchise, established an award-winning community relations program, delivered record-breaking ticket sales for multiple organizations, and created additional sustainable revenue streams through a unique approach to event operations, apparel design, and marketing.
Currently, Johnson serves as the President of Business Operations for Major League Soccer’s most decorated club, D.C. United, a role she has held since January 2021. Notably, she is the first Black President of an MLS Club and only the third woman in league history to serve in this role.
In her first two full seasons leading the Black-and-Red, Johnson has shepherded a 31% increase in ticket sales, 27% increase in concessions sales, 55% increase in apparel sales, and 27% growth in partnership and sponsorship revenue. Under her leadership, the club has established a sustainable Audi Field events business, which has seen the Washington Spirit (NWSL), DC Defenders (XFL), and the Truth and Service Classic – a home football game for Howard University – become full tenants in the 20,000-seat downtown DC stadium. Johnson is also responsible for the highest-grossing single match ticket sales and revenue event in club history when D.C. United hosted European giant FC Bayern Munich in July 2022. Her focus on delivering Audi Field as a premier destination for sports in the United States has also led to the venue hosting the National Women’s Soccer League Championship in 2022, which saw record attendance, and the hosting rights for the 2023 MLS All-Star Game where the league’s best play English Premier League powerhouse, Arsenal FC.
Johnson’s mission for D.C. United is clear: Unite Sport. Build Community. Win Championships. Inspired by this, the club has re-introduced the D.C. United Foundation and re-established the club’s community relations department. Since 2022, D.C. United and the club’s foundation have positively impacted the lives of more than 125,000 individuals, volunteered more than 2,700 hours, and donated more than 31,000 tickets to matches, as well as clothing, school supplies, and sporting equipment.
Prior to joining D.C. United, Johnson had 15 years of experience in the sports industry, including several roles in the WNBA, NBA, and NBA G League, specializing in revenue generation, community programs, and digital media and marketing. During her time with the Los Angeles Sparks, Johnson led the organization to a league-best in corporate sponsorship dollars earned and launched the annual #WeAreWomen campaign, which drew a historic attendance of 19,000 to Staples Center for a WNBA game. Additionally, under her leadership, the organization saw a 50% increase in ticket sales from 2014-2017 and led the WNBA in attendance in 2017 and 2019, including a 17.8% increase in fans per game in the 2017 season.
Before her time in Los Angeles, Johnson developed and led the Ticket Sales and Service department for the Washington Mystics while with Monumental Sports & Entertainment. Johnson also boasts NBA experience with the Los Angeles Clippers and played a pivotal role in launching a professional basketball franchise, the Bakersfield Jam.
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FAQs
How do I book Danita Johnson for my event?
Contact CAA Speakers at (424) 288-2898 or speakers@caa.com to book Danita Johnson to speak at corporate or private events, keynote speeches, speaking engagements, workshops, fireside chats, motivational speaking, or virtual appearances.
Quick booking process- Email CAA Speakers with event details
- Get availability confirmation within 24 hours
- Review speaking fee and contract terms
- Sign agreement and finalize logistics
As one of the most influential talent agencies in the world, CAA handles all speaking engagements from contract to event day coordination.
Who is Danita Johnson's booking agent?
CAA Speakers is the preferred booking agency to contact for Danita Johnson’s speaking engagements. Contact speakers@caa.com for all Danita Johnson in-person appearances and keynote speaking requests.
Contact Danita Johnson's agent- Email: speakers@caa.com
- Website: caa.com/caaspeakers
- Response: Within 24 hours
CAA Speakers can check Danita Johnson's speaking calendar with direct access to availability and official pricing. While many websites may list Danita Johnson, CAA Speakers is the direct source for authentic information about availability and pricing.
What is Danita Johnson's speaking fee?
Danita Johnson's speaking fee varies by event type, location, and requirements. As a top keynote speaker, Danita Johnson's fee reflects their expertise and market demand.
Speaking fee factors:- Event type and audience size
- Travel distance and logistics
- Presentation length and customization
- Virtual vs. in-person delivery
Additional costs: Travel, accommodation, A/V requirements, and optional meet-and-greets.
Contact CAA Speakers at speakers@caa.com for Danita Johnson's current speaking fee and detailed cost breakdown.
How much does it cost to book Danita Johnson as a keynote speaker?
The cost to book Danita Johnson as keynote speaker includes their speaking fee plus travel and logistics expenses.
Total booking cost includes:- Danita Johnson's keynote speaking fee
- Travel and accommodation
- Technical requirements and A/V setup
- Optional add-ons like book signing and meet & greets
- Virtual presentations
- Local/regional events
- Off-peak booking periods
- Flexible event dates
Email speakers@caa.com for Danita Johnson's exact booking cost and customized pricing proposal.
How to contact Danita Johnson for speaking engagements?
Contact CAA Speakers at speakers@caa.com for all Danita Johnson speaking engagements.
Official contact for Danita Johnson bookings:- Email: speakers@caa.com
- Website: https://www.caa.com/caaspeakers/danita-johnson
- Response time: 24 hours
Include your event date, location, audience size, and budget when contacting CAA about booking Danita Johnson.
Is Danita Johnson available for virtual speaking events?
Yes, Danita Johnson speaks at virtual events with professional-grade equipment and interactive presentation style.
Danita Johnson's virtual event options:- Live virtual keynotes with Q&A
- Interactive workshops and breakouts
- Hybrid events (in-person + virtual)
- Pre-recorded presentations
Virtual events offer global reach, flexible scheduling, and reduced travel costs while maintaining Danita Johnson's engaging presentation quality.
Contact CAA Speakers for Danita Johnson's virtual event availability and technical specifications.
What events can I book Danita Johnson for?
Book Danita Johnson for corporate conferences, industry events, private functions, and virtual presentations. Danita Johnson customizes content for any audience size or event type.
Event types:- Corporate meetings and conferences
- Industry summits and trade shows
- Private executive retreats
- Educational institution events
- Virtual and hybrid conferences
Danita Johnson engages audiences from private executive meetings to large conferences with thousands of attendees.
Contact CAA Speakers to discuss how Danita Johnson can customize their presentation for your specific event.
Danita Johnson booking information and availability
Check Danita Johnson's speaking availability through CAA Speakers at speakers@caa.com. Book 3-6 months in advance for best date selection during peak seasons (September-November, March-May).
Availability factors:- Event date and location
- Speaking fee and budget
- Lead time for booking
- Peak conference seasons
- 3-6 months: Best availability
- 3-6 months: Best availability
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Contact CAA early in your planning process to secure Danita Johnson for your preferred event date.
Book Danita Johnson keynote speaker through CAA
Book Danita Johnson through CAA Speakers for guaranteed authentic representation and professional event coordination. CAA is the preferred booking agent for Danita Johnson, with direct access to their speaking availability and decades of experience representing the world’s top keynote speakers.
CAA booking advantages:- Direct access to Danita Johnson's calendar
- 24-hour availability confirmations
- Professional contract negotiation
- Full logistics coordination
- Industry-leading client service
Trusted by Fortune 500 companies for their most important speaking engagements. Contact speakers@caa.com to book Danita Johnson for your next event.
Will Danita Johnson speak at private events?
Yes, Danita Johnson speaks at private corporate events, executive retreats, board meetings, and exclusive functions.
Private event types:- Executive retreats and board presentations
- Client entertainment and VIP gatherings
- Corporate celebrations and award ceremonies
- Private dinners and exclusive functions
Private event benefits: Customized content, enhanced interaction, complete confidentiality, and flexible scheduling.
Contact CAA Speakers for Danita Johnson's private event availability and confidential pricing proposals.
How quickly will I get a response about booking Danita Johnson?
CAA Speakers responds to Danita Johnson booking inquiries within 24 hours during business days. Complex requests or international events may take up to 48 hours for detailed proposals.
Response timeline:- Initial acknowledgment: Within 24 hours
- Availability confirmation: 24-48 hours
- Detailed pricing proposal: 48-72 hours
- Urgent requests: Same-day priority response
Include complete event details (date, location, audience size, budget) for fastest response times.
How far in advance should I book Danita Johnson?
Book Danita Johnson 3-6 months in advance for best availability, especially during peak speaking seasons. Early booking ensures better date selection and rate negotiations.
Recommended booking timeline:- 3-6 months: Optimal availability and pricing
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Peak seasons: September-November and March-May book fastest. Contact CAA Speakers early for priority consideration.
How do I get Danita Johnson pricing information?
Get Danita Johnson pricing information by contacting CAA Speakers at speakers@caa.com with your event details. Receive detailed cost breakdown within 24-48 hours with no obligation to book.
For accurate pricing, include:- Event date and location
- Audience size and type
- Event format and duration
- Budget parameters
CAA provides transparent pricing with all costs included - speaking fee, travel, accommodation, and technical requirements.
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