Obama Campaign Manager and White House Senior Advisor, Author, Non-Profit and Tech Executive
David Plouffe: Biography at a Glance
- David Plouffe, the architect of President Barack Obama’s two presidential campaigns, shares the crucial elements to achieving effective results in the face of momentous shifts in politics and business.
- A pioneering force of innovation in politics, technology, and grassroots leadership, David Plouffe has distinguished himself as a proven field general and idea generator.
- In 2020, Plouffe released his book A Citizen's Guide To Beating Donald Trump which quickly became a New York Times Best Seller
- As Senior Advisor to President Obama, he stood at the center of the debate on key issues now facing our country – from tax and entitlement reform to immigration reform and foreign policy challenges. Combined with his pathbreaking work at Uber, and policy and advocacy efforts at the Chan Zuckerberg Initiative, he is a transcending force at the intersection of politics, policy, and business.
- Over his extensive career, Plouffe developed proven strategies to rally people around common causes. So, when Senator Barack Obama asked him to run his 2008 presidential campaign, he recognized his chance to create the kind of campaign he idealized. The resulting efforts forever changed the face of politics.
Biography
David Plouffe has been a successful leader across sectors as a top executive in politics, government, technology and philanthropy.
Best known as the “architect” of President Obama’s two presidential campaigns, Plouffe revolutionized how Presidential campaigns are run. And won.
As Senior Advisor to President Obama in the White House, he was at the center of the debate on the key issues now facing our country, from tax and entitlement reform to health care and immigration reform to foreign policy challenges. In recent years, Plouffe served as a top executive at Uber, negotiating ride sharing laws with dozens of countries, and helped Mark Zuckerberg and Priscilla Chan launch the Chan Zuckerberg Initiative.
He is the author of two New York Times best-selling books and currently serves as a political analyst for NBC news and the host of the podcast Campaign HQ.
He currently serves as a consultant to leading global companies in the consumer, crypto and technology spaces and serves on the boards of Oscar Health and the Obama Foundation and chairs the nation’s leading criminal justice and immigration advocacy groups.
Topics
West Wing to the C-Suite - What Makes a Great Leader
From Congress and the presidential campaign trail to the White House, corporate America, and the philanthropic world, David Plouffe has had a front-row seat to some of the more challenging moments in recent times. He has served as the right hand and consigliere to presidents, senators, and CEOs, and has led large organizations himself. He shares observations, lessons, and engaging stories about what makes a strong and durable leader, and how best to manage crisis situations. He offers guidance about how to give yourself an opportunity to recover and leverage moments of strength that are applicable to any sector.
How to Communicate and Win in a Rapidly Changing Digital Age
The pace of change is accelerating every year, bringing changes in technology, and subsequently consumer and voter behavior. Despite the plethora of avenues to reach people, delivering a consistent message to your target audience is harder than ever.
David Plouffe reveals how presidential campaigns, and the White House, combatted this by leveraging each medium to maximum effect. Additionally, Plouffe forecasts how the media landscape is likely to further change in the months and years ahead and what organizations can do to stay ahead of the curve.
How to Motivate People to Take Action
Whether it’s grassroots-fueled political campaigns, leading the efforts to organize employees and customers in regulatory fights, or working with organizations to change our criminal justice system, David Plouffe has unique insights and victories to share about when, how, and why to ask employees, voters, customers, or citizens to raise their voice to help deliver their desired outcome.
In today’s world, the most effective marketing efforts create brand loyalty by marrying smart creative strategy with grassroots activity, both on and offline. Successful efforts must start with timely, well-written internal communications, something that often gets under-resourced in organizations. Based on both personal history and historical study, Plouffe provides a tutorial on what is - and isn’t - possible when it comes to motivating people to act.
