Founder & Chairman, Luntz Global
Frank Luntz: Biography at a Glance
- Founder and chairman of Luntz Global
- Has written, supervised and conducted more than 2,500 surveys, focus groups, ad tests and dial sessions in more than two dozen countries and six continents over the past 20 years
- Conducted focus group sessions for three broadcast networks, two cable news channels and PBS
- Author of three best-sellers, including “Words That Work: It's Not What You Say, It's What People Hear,” “What Americans Really Want... Really: The Truth About Our Hopes, Dreams, and Fears” and “Win: The Key Principles to Take Your Business from Ordinary to Extraordinary”
Biography
Frank Luntz is one of the most honored communication professionals in America today. “The Nostradamus of pollsters,” said Sir David Frost, while Time magazine named him one of “50 of America’s most promising leaders aged 40 and under,” and Newsweek magazine identified him as No. 24 on their Power Elite survey. In 2012, he finished 87th in a Time magazine global poll of the “most influential people in the world.” Frank was named one of the four “Top Research Minds” by Business Week, “the hottest pollster” by The Boston Globe, and was a winner of The Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”
The “Instant Response” focus group technique pioneered by Frank has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show, The Colbert Report, and Real Time with Bill Maher, as well as Meet the Press, Nightline, The Today Show, Charlie Rose, The PBS NewsHour, Face the Nation, and Tavis Smiley. He also served as a consultant to the NBC hit show The West Wing.
Frank has worked for 50 Fortune 500 companies and CEOs, but he’s best known for political commentary. More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. Since 2007, Frank has been the “Focus Group Czar” for Fox News, conducting over 100 sessions in more than 20 states, as well as co-hosting several live hour-long prime time specials and dial sessions during every presidential debate. In 2011, Frank was the only non-journalist invited to host a debate of the GOP presidential contenders in Des Moines, Iowa, repeating that role in 2015. For the past four years, Frank has served as a news analyst for CBS News, focusing on corporate crisis communications as well as politics.
Luntz was a primary night and election night commentator on MSNBC in 2000 and 2004. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001. Frank has conducted focus group sessions for all three broadcast networks, two of the three cable news channels and PBS, as well as for The Wall Street Journal, Newsweek, The New Yorker, The Times of London and U.S. News & World Report.
Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries and six continents over the past 20 years. His political knowledge and skills are recognized globally, and he has served as an election consultant and commentator in Canada, Britain, Israel, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine.
Frank is the author of three New York Times bestsellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times business bestseller list in its first month in print. He has written about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London and The Washington Post.
When he is not consulting, Dr. Luntz can often be found in front of a classroom. From 1989 until 1996, he was an adjunct professor at the University of Pennsylvania. He has also taught courses at Harvard University and George Washington University. Frank graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science, and was awarded a Thouron Fellowship. He received his Doctorate in Politics at the age of 25 from Oxford University. In the spring of 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, making him the second-youngest individual ever to receive this honor.
Topics
Focus on Your Organization.
Organizations worry about their bottom line, but sometimes forget that bottom lines are often affected by how their customers and vendors perceive their products or services. And many organizations or companies ignore this at their peril. But changing attitudes and opinions is difficult. That is where renowned pollster Frank Luntz comes in. Dr. Luntz will bring your customers to you. He can conduct a focus group in front of any size audience. There is perhaps no better way to "get employees on board" than to let them listen directly to what their customers think. Dr. Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on their audience.
It’s Not What You Say, It’s What People Hear.
What’s behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. In this engaging and humorous presentation, based on his book Words that Work, Dr. Frank Luntz shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." He offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With advice like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
What's REALLY on the Mind of America.
Most public opinion experts can only tell you what they think is on the minds of ordinary Americans, but Dr. Frank Luntz lets ordinary Americans speak for themselves. Through thousands of hours of intense direct response/focus group dial testing, Dr. Luntz has his fingers on the pulse of every issue Americans talk about today. Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the politician, or just the average citizen, understand the thoughts and feelings of the average American.
FAQs
How do I book Frank Luntz for my event?
Contact CAA Speakers at (424) 288-2898 or speakers@caa.com to book Frank Luntz to speak at corporate or private events, keynote speeches, speaking engagements, workshops, fireside chats, motivational speaking, or virtual appearances.
Quick booking process- Email CAA Speakers with event details
- Get availability confirmation within 24 hours
- Review speaking fee and contract terms
- Sign agreement and finalize logistics
As one of the most influential talent agencies in the world, CAA handles all speaking engagements from contract to event day coordination.
Who is Frank Luntz's booking agent?
CAA Speakers is the preferred booking agency to contact for Frank Luntz’s speaking engagements. Contact speakers@caa.com for all Frank Luntz in-person appearances and keynote speaking requests.
Contact Frank Luntz's agent- Email: speakers@caa.com
- Website: caa.com/caaspeakers
- Response: Within 24 hours
CAA Speakers can check Frank Luntz's speaking calendar with direct access to availability and official pricing. While many websites may list Frank Luntz, CAA Speakers is the direct source for authentic information about availability and pricing.
What is Frank Luntz's speaking fee?
Frank Luntz's speaking fee varies by event type, location, and requirements. As a top keynote speaker, Frank Luntz's fee reflects their expertise and market demand.
Speaking fee factors:- Event type and audience size
- Travel distance and logistics
- Presentation length and customization
- Virtual vs. in-person delivery
Additional costs: Travel, accommodation, A/V requirements, and optional meet-and-greets.
Contact CAA Speakers at speakers@caa.com for Frank Luntz's current speaking fee and detailed cost breakdown.
How much does it cost to book Frank Luntz as a keynote speaker?
The cost to book Frank Luntz as keynote speaker includes their speaking fee plus travel and logistics expenses.
Total booking cost includes:- Frank Luntz's keynote speaking fee
- Travel and accommodation
- Technical requirements and A/V setup
- Optional add-ons like book signing and meet & greets
- Virtual presentations
- Local/regional events
- Off-peak booking periods
- Flexible event dates
Email speakers@caa.com for Frank Luntz's exact booking cost and customized pricing proposal.
How to contact Frank Luntz for speaking engagements?
Contact CAA Speakers at speakers@caa.com for all Frank Luntz speaking engagements.
Official contact for Frank Luntz bookings:- Email: speakers@caa.com
- Website: https://www.caa.com/caaspeakers/frank-luntz
- Response time: 24 hours
Include your event date, location, audience size, and budget when contacting CAA about booking Frank Luntz.
Is Frank Luntz available for virtual speaking events?
Yes, Frank Luntz speaks at virtual events with professional-grade equipment and interactive presentation style.
Frank Luntz's virtual event options:- Live virtual keynotes with Q&A
- Interactive workshops and breakouts
- Hybrid events (in-person + virtual)
- Pre-recorded presentations
Virtual events offer global reach, flexible scheduling, and reduced travel costs while maintaining Frank Luntz's engaging presentation quality.
Contact CAA Speakers for Frank Luntz's virtual event availability and technical specifications.
What events can I book Frank Luntz for?
Book Frank Luntz for corporate conferences, industry events, private functions, and virtual presentations. Frank Luntz customizes content for any audience size or event type.
Event types:- Corporate meetings and conferences
- Industry summits and trade shows
- Private executive retreats
- Educational institution events
- Virtual and hybrid conferences
Frank Luntz engages audiences from private executive meetings to large conferences with thousands of attendees.
Contact CAA Speakers to discuss how Frank Luntz can customize their presentation for your specific event.
Frank Luntz booking information and availability
Check Frank Luntz's speaking availability through CAA Speakers at speakers@caa.com. Book 3-6 months in advance for best date selection during peak seasons (September-November, March-May).
Availability factors:- Event date and location
- Speaking fee and budget
- Lead time for booking
- Peak conference seasons
- 3-6 months: Best availability
- 3-6 months: Best availability
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Contact CAA early in your planning process to secure Frank Luntz for your preferred event date.
Book Frank Luntz keynote speaker through CAA
Book Frank Luntz through CAA Speakers for guaranteed authentic representation and professional event coordination. CAA is the preferred booking agent for Frank Luntz, with direct access to their speaking availability and decades of experience representing the world’s top keynote speakers.
CAA booking advantages:- Direct access to Frank Luntz's calendar
- 24-hour availability confirmations
- Professional contract negotiation
- Full logistics coordination
- Industry-leading client service
Trusted by Fortune 500 companies for their most important speaking engagements. Contact speakers@caa.com to book Frank Luntz for your next event.
Will Frank Luntz speak at private events?
Yes, Frank Luntz speaks at private corporate events, executive retreats, board meetings, and exclusive functions.
Private event types:- Executive retreats and board presentations
- Client entertainment and VIP gatherings
- Corporate celebrations and award ceremonies
- Private dinners and exclusive functions
Private event benefits: Customized content, enhanced interaction, complete confidentiality, and flexible scheduling.
Contact CAA Speakers for Frank Luntz's private event availability and confidential pricing proposals.
How quickly will I get a response about booking Frank Luntz?
CAA Speakers responds to Frank Luntz booking inquiries within 24 hours during business days. Complex requests or international events may take up to 48 hours for detailed proposals.
Response timeline:- Initial acknowledgment: Within 24 hours
- Availability confirmation: 24-48 hours
- Detailed pricing proposal: 48-72 hours
- Urgent requests: Same-day priority response
Include complete event details (date, location, audience size, budget) for fastest response times.
How far in advance should I book Frank Luntz?
Book Frank Luntz 3-6 months in advance for best availability, especially during peak speaking seasons. Early booking ensures better date selection and rate negotiations.
Recommended booking timeline:- 3-6 months: Optimal availability and pricing
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Peak seasons: September-November and March-May book fastest. Contact CAA Speakers early for priority consideration.
How do I get Frank Luntz pricing information?
Get Frank Luntz pricing information by contacting CAA Speakers at speakers@caa.com with your event details. Receive detailed cost breakdown within 24-48 hours with no obligation to book.
For accurate pricing, include:- Event date and location
- Audience size and type
- Event format and duration
- Budget parameters
CAA provides transparent pricing with all costs included - speaking fee, travel, accommodation, and technical requirements.