Entrepreneur & Bestselling Author
Jesse Itzler: Biography at a Glance
- Jesse Itzler is the New York Times bestselling author of Living with a SEAL, where he shares lessons in grit, mental toughness, and pushing beyond comfort zones — principles he brings to every keynote.
- As co-founder of Marquis Jet, the world’s largest private jet card company, Jesse speaks about entrepreneurial resilience, creative problem-solving, and building cultures that win.
- He later partnered with Zico Coconut Water, scaling it into a global brand and selling it to The Coca-Cola Company, a story he uses to inspire audiences on partnership, vision, and growth mindset.
- A former MTV rapper turned entrepreneur, Jesse blends creativity and storytelling to challenge audiences to think differently, innovate fearlessly, and bring more authenticity to their work and leadership.
- As an owner of the NBA’s Atlanta Hawks and a passionate endurance athlete, Jesse shares how mindset, discipline, and energy management drive sustained performance.
Videos
Biography
Jesse Itzler only eats fruit 'til noon, loves Run-D.M.C., and enjoys living life "out of the box." In fact, he doesn't even have a box. The author of the New York Times bestseller, Living with a Seal, co-founded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Jesse then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company.
He's a former rapper on MTV and wrote and performed the NBA's Emmy Award-winning "I Love This Game" music campaign and the popular New York Knicks anthem "Go NY Go." When he's not running ultra-marathons, eating vegan food or being a dad to his four kids, Jesse can be found at the NBA's Atlanta Hawks games, where he's an owner of the team. He is married to Spanx founder Sara Blakely.
Topics
Build Your Life Resume
We put so much emphasis on our traditional resume. What if we flipped that model upside down and focused on building our LIFE resume instead? Jesse shares the key lessons he has learned throughout his humorous, unconventional business journey and life adventures. From the specific habits he practices to the motivating rules he lives by, Jesse will leave you with actionable steps you can take to design your most rewarding life.
Ignoring the Tap on Your Shoulder
One of the biggest regrets we can ever have is not living up to our true potential. The good news is, it’s preventable. Jesse Itzler takes us on a humorous ride that spans business, wellness and mindset. At the end, you will walk away with actionable steps to help you start over indexing in the key buckets of your life.
The Bus Ride
Always living his life outside the box, Jesse was a rapper on MTV, co-founded the world's largest prepaid private jet company, helped pioneer the Coconut Water craze, ran a 100 mile race and has spent time living with a group of monks and a Navy SEAL. Since few are ready to take on these challenges themselves, learn valuable life lessons from Jesse's experiences and how you can build your own life resume.
