Chief Innovation Officer, Nike
John Hoke: Biography at a Glance
- As Nike’s first Chief Design Officer and later Chief Innovation Officer, John Hoke led global teams of over 1,000 designers and drove innovation across product, brand, and sustainability.
- Hoke spearheaded boundary-breaking partnerships with visionary creatives and brands including Virgil Abloh, Travis Scott, Tom Sachs, and Louis Vuitton, proving the power of collaboration as a business strategy.
- Over three decades at Nike, he consistently transformed bold ideas into market-leading products, while mentoring teams and shaping the company’s creative culture from the inside out.
- A driving force behind Nike’s “Move to Zero” campaign, Hoke integrated circular design principles and pioneered materials like Space Hippie yarn and recycled Olympic apparel, aligning innovation with environmental responsibility.
- With advanced degrees in both architecture and business, he brings a rare fusion of creative vision and executive strategy to discussions about leadership and innovation.
Videos
Biography
John Hoke grew up near Providence, Rhode Island, and was diagnosed with dyslexia early in life. He turned this “learning difference” into a creative advantage, describing drawing as his first language. He received a B.Arch from Penn State (1988), M.Arch from the University of Pennsylvania, and an MBA from Stanford.
Hoke joined Nike in 1992 as a senior designer in environmental design after working under architect Michael Graves. Early major projects include the Nike Pavilion at the 1996 Olympics and the pioneering NikeTown store in New York. In 2002, he was appointed global creative director for footwear design.
He maintained a 20 year design partnership with Serena Williams, overseeing apparel and even workspace design (e.g., the Serena Williams Building at HQ) and drove collaborations with high profile creatives and brands such as Virgil Abloh, Travis Scott, Tom Sachs, Jacquemus, Comme des Garçons, and Louis Vuitton.
Hoke is known for advocating for sustainable and circular design (“Move to Zero”), promoting reuse and carbon reduction. Under his leadership, Nike rolled out materials like Space Hippie recycled yarn and recycled poly Olympic singlets.
Serving as Nike’s first Chief Design Officer from 2017 to 2023, Hoke led over 1,000 designers globally. He was later elevated to Chief Innovation Officer in November 2023 and held this position until announcing his retirement in 2025.
Hoke lives in Portland, Oregon, with his wife and three sons.
Topics
Designing the Future: How Innovation for the Planet Fuels Business Growth
In this forward-thinking keynote, John Hoke, Nike’s former Chief Innovation Officer, shares how sustainability and profitability are powerful allies. Drawing from decades of experience leading global design and innovation at Nike, including spearheading the “Move to Zero” initiative, he reveals how bold climate-conscious strategies can drive creativity, unlock new markets, and deepen consumer loyalty. From developing game-changing recycled materials to building purpose-driven brand collaborations, he unpacks the business case for designing with the planet in mind and why companies that lead on climate will also lead in culture. Audiences will walk away inspired and equipped to embed sustainability into their innovation playbook without sacrificing growth.
Leading with Vision: What It Takes to Innovate Inside a Global Giant
What does it take to push boundaries and lead bold innovation inside one of the world’s most iconic brands? In this keynote, John Hoke, Nike’s former Chief Design and Innovation Officer, shares hard-earned lessons from over 30 years of transforming creative ideas into global impact. From launching disruptive retail experiences and high-profile collaborations to reimagining sustainability at scale, he offers an inside look at how to build a culture of experimentation, earn trust in legacy organizations, and lead with both creativity and discipline. Perfect for companies seeking to stay ahead of the curve, this talk provides a roadmap for turning big ideas into business breakthroughs without losing sight of purpose.
People also viewed these speakers.
FAQs
How do I book John Hoke for my event?
Contact CAA Speakers at (424) 288-2898 or speakers@caa.com to book John Hoke to speak at corporate or private events, keynote speeches, speaking engagements, workshops, fireside chats, motivational speaking, or virtual appearances.
Quick booking process- Email CAA Speakers with event details
- Get availability confirmation within 24 hours
- Review speaking fee and contract terms
- Sign agreement and finalize logistics
As one of the most influential talent agencies in the world, CAA handles all speaking engagements from contract to event day coordination.
Who is John Hoke's booking agent?
CAA Speakers is the preferred booking agency to contact for John Hoke’s speaking engagements. Contact speakers@caa.com for all John Hoke in-person appearances and keynote speaking requests.
Contact John Hoke's agent- Email: speakers@caa.com
- Website: caa.com/caaspeakers
- Response: Within 24 hours
CAA Speakers can check John Hoke's speaking calendar with direct access to availability and official pricing. While many websites may list John Hoke, CAA Speakers is the direct source for authentic information about availability and pricing.
What is John Hoke's speaking fee?
John Hoke's speaking fee varies by event type, location, and requirements. As a top keynote speaker, John Hoke's fee reflects their expertise and market demand.
Speaking fee factors:- Event type and audience size
- Travel distance and logistics
- Presentation length and customization
- Virtual vs. in-person delivery
Additional costs: Travel, accommodation, A/V requirements, and optional meet-and-greets.
Contact CAA Speakers at speakers@caa.com for John Hoke's current speaking fee and detailed cost breakdown.
How much does it cost to book John Hoke as a keynote speaker?
The cost to book John Hoke as keynote speaker includes their speaking fee plus travel and logistics expenses.
Total booking cost includes:- John Hoke's keynote speaking fee
- Travel and accommodation
- Technical requirements and A/V setup
- Optional add-ons like book signing and meet & greets
- Virtual presentations
- Local/regional events
- Off-peak booking periods
- Flexible event dates
Email speakers@caa.com for John Hoke's exact booking cost and customized pricing proposal.
How to contact John Hoke for speaking engagements?
Contact CAA Speakers at speakers@caa.com for all John Hoke speaking engagements.
Official contact for John Hoke bookings:- Email: speakers@caa.com
- Website: https://www.caa.com/caaspeakers/john-hoke
- Response time: 24 hours
Include your event date, location, audience size, and budget when contacting CAA about booking John Hoke.
Is John Hoke available for virtual speaking events?
Yes, John Hoke speaks at virtual events with professional-grade equipment and interactive presentation style.
John Hoke's virtual event options:- Live virtual keynotes with Q&A
- Interactive workshops and breakouts
- Hybrid events (in-person + virtual)
- Pre-recorded presentations
Virtual events offer global reach, flexible scheduling, and reduced travel costs while maintaining John Hoke's engaging presentation quality.
Contact CAA Speakers for John Hoke's virtual event availability and technical specifications.
What events can I book John Hoke for?
Book John Hoke for corporate conferences, industry events, private functions, and virtual presentations. John Hoke customizes content for any audience size or event type.
Event types:- Corporate meetings and conferences
- Industry summits and trade shows
- Private executive retreats
- Educational institution events
- Virtual and hybrid conferences
John Hoke engages audiences from private executive meetings to large conferences with thousands of attendees.
Contact CAA Speakers to discuss how John Hoke can customize their presentation for your specific event.
John Hoke booking information and availability
Check John Hoke's speaking availability through CAA Speakers at speakers@caa.com. Book 3-6 months in advance for best date selection during peak seasons (September-November, March-May).
Availability factors:- Event date and location
- Speaking fee and budget
- Lead time for booking
- Peak conference seasons
- 3-6 months: Best availability
- 3-6 months: Best availability
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Contact CAA early in your planning process to secure John Hoke for your preferred event date.
Book John Hoke keynote speaker through CAA
Book John Hoke through CAA Speakers for guaranteed authentic representation and professional event coordination. CAA is the preferred booking agent for John Hoke, with direct access to their speaking availability and decades of experience representing the world’s top keynote speakers.
CAA booking advantages:- Direct access to John Hoke's calendar
- 24-hour availability confirmations
- Professional contract negotiation
- Full logistics coordination
- Industry-leading client service
Trusted by Fortune 500 companies for their most important speaking engagements. Contact speakers@caa.com to book John Hoke for your next event.
Will John Hoke speak at private events?
Yes, John Hoke speaks at private corporate events, executive retreats, board meetings, and exclusive functions.
Private event types:- Executive retreats and board presentations
- Client entertainment and VIP gatherings
- Corporate celebrations and award ceremonies
- Private dinners and exclusive functions
Private event benefits: Customized content, enhanced interaction, complete confidentiality, and flexible scheduling.
Contact CAA Speakers for John Hoke's private event availability and confidential pricing proposals.
How quickly will I get a response about booking John Hoke?
CAA Speakers responds to John Hoke booking inquiries within 24 hours during business days. Complex requests or international events may take up to 48 hours for detailed proposals.
Response timeline:- Initial acknowledgment: Within 24 hours
- Availability confirmation: 24-48 hours
- Detailed pricing proposal: 48-72 hours
- Urgent requests: Same-day priority response
Include complete event details (date, location, audience size, budget) for fastest response times.
How far in advance should I book John Hoke?
Book John Hoke 3-6 months in advance for best availability, especially during peak speaking seasons. Early booking ensures better date selection and rate negotiations.
Recommended booking timeline:- 3-6 months: Optimal availability and pricing
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Peak seasons: September-November and March-May book fastest. Contact CAA Speakers early for priority consideration.
How do I get John Hoke pricing information?
Get John Hoke pricing information by contacting CAA Speakers at speakers@caa.com with your event details. Receive detailed cost breakdown within 24-48 hours with no obligation to book.
For accurate pricing, include:- Event date and location
- Audience size and type
- Event format and duration
- Budget parameters
CAA provides transparent pricing with all costs included - speaking fee, travel, accommodation, and technical requirements.