Publisher and Co-Founder of The Bulwark; Host of The Focus Group podcast
Sarah Longwell: Biography at a Glance
- Sarah Longwell is the co-founder and publisher of The Bulwark, the largest pro-democracy bundle on Substack for news and analysis on politics and culture.
- Longwell hosts The Focus Group podcast, where she draws on hundreds of hours of nationwide focus group research to bring listeners behind the glass to hear real, unfiltered conversations with voters about politics, policy, and current events.
- A nationally recognized expert in qualitative research, she brings unique insight into what motivates swing voters, how they consume information, and how they respond to major political narratives.
- Her work has shaped communications strategies across the pro-democracy space and has been featured by PBS NewsHour, CNN, MSNBC, The New York Times, and The Atlantic.
Videos
Biography
Sarah Longwell is the publisher of The Bulwark, which she helped found in 2019. She regularly conducts focus groups with voters across the political spectrum and hosts the podcast The Focus Group, which is in its fifth season.
She is a recognized expert in qualitative research, having hosted hundreds of groups and talked to thousands of voters from across the country and the political spectrum. This work focuses on “going deep” on voters: what motivates them, their media diets, and how they think about the major issues driving our politics.
Sarah focuses this work on swing voters, including current and former Trump voters, and uses these findings to create compelling communications campaigns. In addition to The Bulwark, Sarah’s work has been featured on PBS NewsHour, CNN, MSNBC, and in The New York Times and The Atlantic.
