Former Team Principal of Haas Formula One Team & Star of Netflix’s Drive to Survive
Guenther Steiner: Biography at a Glance
- As the founding Team Principal of Haas F1, America’s only Formula 1 team, Guenther Steiner led from its inception, guiding it to competitive status through strong, adaptable leadership.
- As a breakout star on Netflix’s Drive to Survive, his candid, humorous style has made him a fan favorite, resonating with audiences worldwide.
- Known for empowering teams to excel under pressure, Steiner brings insights on sustaining peak performance in high-stakes industries.
- With leadership experience across rally racing, F1, and NASCAR, Steiner’s multicultural insights make his approach adaptable across industries.
- Steiner's bestselling book, Survive to Drive, shares his journey of resilience and leadership, making him an inspiring voice for those seeking motivation and insights on team success.
Videos
Biography
Guenther Steiner is one of Formula 1’s most popular and high profile Team Principals and led the Haas F1 team from its inception in 2014 until the end of 2023. He led America’s only Formula 1 team from its launch and came to public prominence as one of the stars of the award-winning Netflix series Drive to Survive. He is now an expert analyst on Formula 1 for German broadcaster RTL, French channel Canal+, and Australia’s Network 10.
Born in Merano, Italy, Steiner began his professional motorsport career in rallying, initially achieving success with Mazda before joining the independent Top Run team and later the Jolly Club organisation, fielding cars including the famous Lancia Delta Integrale and Ford Escort RS Cosworth. Between 1994 and 1996 the team won consecutive Italian Rally Championship titles with Steiner in the role of Technical Manager.
A move to the Prodrive organisation in Banbury, UK, saw Steiner become team manager for its Allstar Rally Team, winning the European Championship in just its first season. This led to him being invited to join Ford’s rally team, M-Sport, where he became Director of Engineering, working with World Champions Colin McRae and Carlos Sainz. In 2002 Ford asked Steiner to move across to its Formula 1 project, Jaguar Racing. As Managing Director he took on the task of restructuring the team and in his single season with the team, it scored a podium finish in Italy with driver Eddie Irvine. After a short period working with Opel, Steiner soon returned to Formula 1 with Red Bull Racing, the Austrian energy drinks company later asking him to establish its NASCAR racing programme in the United States of America.
This led Steiner to North Carolina, the beginning of a new chapter in his career which saw him not only establish Team Red Bull but also FibreWorks Composites, a high-tech carbon-composites design and manufacturing company that he continues to own. When entrepreneur Gene Haas began exploring the logistics of creating a Formula One team, he approached Steiner to lead the effort. His past experience of building successful race and rally teams from scratch made him the ideal person for the task. The Haas F1 Team made its debut in 2016, finishing its inaugural season eighth in the constructor standings with a total of 29 points, the most of any new team in this millennium. Since then Haas has become firmly established as one of F1’s leading independent teams and in 2018 finished fifth in the World Championship.
In 2022 Steiner’s team scored its first ever Formula 1 pole position in the hands of Danish driver Kevin Magnussen. Meanwhile he has become both a media and fan favourite, thanks to his straight-talking style and the keen sense of humour which became evident through the Drive To Survive series. His book Survive to Drive became an instant hit and topped The Sunday Times bestseller list. Fluent in English, German, and Italian, Steiner is one of the most recognised and sought-after figures in Formula 1.
Topics
Surviving to Drive: High-Stakes Leadership and Thriving Under Pressure
Guenther Steiner, the former Haas Formula 1 team principal and star of Netflix’s Drive to Survive, brings audiences inside the relentless world of high-stakes racing, where leadership under pressure is a constant. In this candid, insightful, and often humorous talk, Steiner shares real-life stories from Formula 1 that reveal the demands and challenges faced by a leader in one of the world’s most competitive environments. From handling drivers and intense team dynamics to overcoming high-speed setbacks, Steiner draws parallels between the racing circuit and any high-pressure leadership role. He offers lessons on decision-making, resilience, and adaptability, bringing to life what it takes to keep a team focused and motivated amidst unpredictable twists and turns. This speech is an inspiring and entertaining masterclass on steering a team to success—no matter how fast the pace or intense the stakes.
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FAQs
How do I book Guenther Steiner for my event?
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Who is Guenther Steiner's booking agent?
CAA Speakers is the preferred booking agency to contact for Guenther Steiner’s speaking engagements. Contact speakers@caa.com for all Guenther Steiner in-person appearances and keynote speaking requests.
Contact Guenther Steiner's agent- Email: speakers@caa.com
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CAA Speakers can check Guenther Steiner's speaking calendar with direct access to availability and official pricing. While many websites may list Guenther Steiner, CAA Speakers is the direct source for authentic information about availability and pricing.
What is Guenther Steiner's speaking fee?
Guenther Steiner's speaking fee varies by event type, location, and requirements. As a top keynote speaker, Guenther Steiner's fee reflects their expertise and market demand.
Speaking fee factors:- Event type and audience size
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The cost to book Guenther Steiner as keynote speaker includes their speaking fee plus travel and logistics expenses.
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How to contact Guenther Steiner for speaking engagements?
Contact CAA Speakers at speakers@caa.com for all Guenther Steiner speaking engagements.
Official contact for Guenther Steiner bookings:- Email: speakers@caa.com
- Website: https://www.caa.com/caaspeakers/guenther-steiner
- Response time: 24 hours
Include your event date, location, audience size, and budget when contacting CAA about booking Guenther Steiner.
Is Guenther Steiner available for virtual speaking events?
Yes, Guenther Steiner speaks at virtual events with professional-grade equipment and interactive presentation style.
Guenther Steiner's virtual event options:- Live virtual keynotes with Q&A
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What events can I book Guenther Steiner for?
Book Guenther Steiner for corporate conferences, industry events, private functions, and virtual presentations. Guenther Steiner customizes content for any audience size or event type.
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Guenther Steiner booking information and availability
Check Guenther Steiner's speaking availability through CAA Speakers at speakers@caa.com. Book 3-6 months in advance for best date selection during peak seasons (September-November, March-May).
Availability factors:- Event date and location
- Speaking fee and budget
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- 3-6 months: Best availability
- 3-6 months: Best availability
- 2-3 months: Good availability
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Contact CAA early in your planning process to secure Guenther Steiner for your preferred event date.
Book Guenther Steiner keynote speaker through CAA
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Will Guenther Steiner speak at private events?
Yes, Guenther Steiner speaks at private corporate events, executive retreats, board meetings, and exclusive functions.
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How quickly will I get a response about booking Guenther Steiner?
CAA Speakers responds to Guenther Steiner booking inquiries within 24 hours during business days. Complex requests or international events may take up to 48 hours for detailed proposals.
Response timeline:- Initial acknowledgment: Within 24 hours
- Availability confirmation: 24-48 hours
- Detailed pricing proposal: 48-72 hours
- Urgent requests: Same-day priority response
Include complete event details (date, location, audience size, budget) for fastest response times.
How far in advance should I book Guenther Steiner?
Book Guenther Steiner 3-6 months in advance for best availability, especially during peak speaking seasons. Early booking ensures better date selection and rate negotiations.
Recommended booking timeline:- 3-6 months: Optimal availability and pricing
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Peak seasons: September-November and March-May book fastest. Contact CAA Speakers early for priority consideration.
How do I get Guenther Steiner pricing information?
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For accurate pricing, include:- Event date and location
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CAA provides transparent pricing with all costs included - speaking fee, travel, accommodation, and technical requirements.