Ivy McGregor is easily the most respected voice in Generation NOW philanthropy. Ms. McGregor is the Executive Director of BeyGOOD, a philanthropic organization that funds scholarships and works with other local charities to fundraise and raise awareness for local causes. She is also the force behind the recent philanthropy plan that has taken the country by storm with Beyoncé's recent CÉCRED hair care launch. Together CÉCRED and BeyGOOD Fund launched an annual $500,000 fund for cosmetology school scholarships and salon business grants across five cities chosen for their large, diverse community of hair stylists: Atlanta, Chicago, Houston, Los Angeles, and New Jersey.

Ms. McGregor is a reservoir of knowledge with over 25 years of experience in business strategies, social enterprise, and global partnerships. As the Renaissance World Tour Philanthropy Director, she led iconic Small Business Impact Luncheons which included moderated fireside chats with Tyler Perry, Tina Knowles, Mathew Knowles, Kelly Rowland, Michelle Williams, Michael Erik Dyson, Cheryl Creuzot, and Dr. Russel Ledet.

Ms. McGregor has graced world stages at Global Citizen Festivals, Essence Music Festival, Master Class at Oprah Winfrey's Leadership Academy for Girls, the World Economic Forum in Davos, Switzerland, and TEDx Dartmouth where Ms. McGregor was the opening speaker and introduced the ideation of reverse innovation to philanthropy. She served as a moderator for New York Times best-selling author Tabitha Brown’s Feeding the Soul Tour, the keynote speaker for The University of St. Michaels College Orientation, as well as the moderator for a dynamic conversation with Amazon’s Black Employee Network. She has consulted with the United Nations, World Leaders, Heads of State, Corporations as well as numerous small businesses, educational institutions, political, community, faith, and social justice leaders.

She remains at the forefront of humanity and is an advocate for the voiceless as she lifts the needs of people in bringing her unique balance of being known for her huge heart and her depth of creativity and bold innovations to create partnerships and programs that aid and assist people to move from where they are to where they equitably have a right to be.

Ms. McGregor has worked tirelessly to be an advocate to support those in need. Through her work with BeyGOOD, she has led efforts to eradicate homelessness, poverty, and economic inequity, and supported women entrepreneur empowerment. Ms. McGregor led Hurricane Harvey relief efforts, scholarship programs, and successful water initiatives in both Flint, Michigan, and Burundi, Africa. Additionally, she has structured and managed global partnership programs for world tours. While a consultant for General Electric (GE), she supported Global Programs targeting health disparities in Tanzania, Africa, Bangladesh, India, and in the United States. Some of the health issues she has supported include Maternal and Infant care, Diabetes, Triple Negative Breast Cancer, Heart Disease, and Alzheimer’s.

As the Director of Partnerships for a contracting agency with the Centers for Disease Control and Prevention (CDC), Ms. McGregor trained hair stylists and barbers as community influencers in a celebrated national program that aided in significantly reducing incidents of HIV and AIDS in communities with the highest incidents. She has also served as an advisor and board member for multiple organizations and global projects, such as the National Council of Women, Chime for Change, Global Citizens, South African Fellowship, and GUCCI Changemakers Advisory Council. Most recently, Ms. McGregor has served as an integral supporter of the Texas HB403 Bill, which will require school board officials to be formally trained on the signs and prevention of human trafficking.

She is the recipient of numerous prestigious awards including the International Distinguished Humanitarian Leadership Award presented at the United Nations, by the United States National Council of Women, the Activism in the Arts Triumph Award from the National Action Network, the Hidden Figure Award from Black Girls Vote, and the 2021 Heirs of Afrika Sankofa Award.

She is happy to help shape a generation through education by paying it forward and sharing her experience with students at the historic Howard University.

Ms. McGregor is also a writer and columnist; her Greater Than weekly inspirational publication is available on Facebook’s Bulletin platform. She is additionally the founder of the IVYinc SOARers, a virtual Mentorship program that grew from 75 to well over 14K mentees from over 100 countries in under two years, and garners an average of 25K weekly views on her Monday night Mentoring Moments (#MMM). And in 2021 alone, #MMM attracted over 1 MILLION viewers. She is a world traveler, an art enthusiast, a burgeoning golfer, and an avid reader. She is a resident of Los Angeles. Her life's legacy is modeling how the power of service can positively impact the world for . . . GOOD.