Adam King is one of the founders and a leading member of Viva La Dirt League (VLDL), a collective of filmmakers and content creators that produces some of the highest quality content around video games and gaming culture. From Auckland New Zealand, VLDL is made up of Adam King, Rowan Bettjeman, and Alan Morrison. Adam is a multi-faceted talent with regard to acting, writing, and directing. Having worked in the NZ Film and Television industry for well over a decade he’s equally skilled in front and behind the camera. Most recently, he directed Viva La Dirt League’s short film Baelin’s Route on a seven-figure budget.

Known for series like Epic NPC Man, PUBG Logic, and Bored, they release three videos a week consistently earning hundreds of thousands of views per episode. VLDL raised $700K in a matter of a few weeks to secure financing for their 30-minute short film Baelin’s Route which is based on the world of Epic NPC Man. Baelin’s Route was released in early 2021 and amassed millions of views. VLDL has worked with brands like Razer, Tencent, Youtooz, Steel Series, MSI, NordVPN, and others on premium integrated and custom advertiser content. Viva recently uploaded a variety of new sponsored shows including World of Warships and Dungeons and Dragons and can now be seen on the new Gaming TV Network G4.

Adam consistently creates and produces popular and engaging content for social media. He has an innate ability to connect with his audience and has a dedicated following of well over 4 million across YouTube, Facebook, and Instagram as part of Viva La Dirt League and an ever-growing personal following on Instagram.

Adam is well-versed in filmmaking, gaming culture, social media, and storytelling for contemporary audiences. In his spare time, Adam is an avid gamer, Dad Joke aficionado, and a foster parent to cats via Lonely Miaow.