Founder and Managing Partner of G9 Ventures
Amy Griffin: Biography at a Glance
- As the Founder and Managing Partner of G9 Ventures, Amy Griffin has helped shape generation-defining brands by fostering community, creating authentic connections, and solving real problems. She offers invaluable insights into what it takes to build and sustain a brand in today’s competitive landscape.
- With over 70% of G9’s portfolio companies being female-founded or led, Amy is a passionate advocate for investing in women, sharing firsthand experience on why supporting female entrepreneurs leads to stronger businesses and greater innovation.
- The Tell, Amy's New York Times Bestseller and Oprah's Book Club Pick, explores the transformative impact of sharing one’s story. She inspires audiences to embrace authenticity, connect with others, and use their personal narratives as a catalyst for growth and success.
- As a board member for powerhouse brands like Bumble and Spanx and a trustee for institutions like The Met, Amy provides a unique perspective on leadership, long-term vision, and the intersection of business, culture, and community.
- Having partnered with over 60 companies, from Bumble to Oura, Amy brings deep expertise in recognizing potential, scaling brands, and navigating the evolving business landscape, making her an invaluable resource for entrepreneurs, investors, and large organizations alike.
Biography
Amy Griffin is the Founder and Managing Partner of G9 Ventures, a private fund that invests in generation-defining brands. G9 has partnered with over 60 companies, including Bobbie, Bumble, Evvy, Kitsch, Midi Health, On Running, Oura, Saie, and Spanx. Amy is an enthusiastic champion of women with more than 70% of G9’s portfolio companies being female-founded or led. She is known for her ability to help build brands by fostering community, creating authentic connections, and solving problems. Amy serves on the Board of Directors of Bumble, Spanx, and Gagosian and is a member of the Board of Trustees of The Metropolitan Museum of Art, the Women’s Board of the Boys Club of New York, and the Advisory Board of the One Love Foundation. She is a frequent speaker at notable conferences and events, including those hosted by The New York Times, The Information, and JPMorgan, among others. Amy’s debut memoir, The Tell, about the transformative power of sharing one’s story, will be published in March 2025. Amy graduated with a BA in English from the University of Virginia where she was Captain and MVP on the women’s volleyball team. She lives in New York City with her husband, John, and their four children.
Topics
The Art of Building Generation-Defining Brands
Based on her experience at the helm of G9 Ventures - known for investing in brands like Bumble, On Running, Oura, Saie, Spanx, and more - Amy Griffin shares how to build generation-defining brands and foster authentic connections that drive success. Amy emphasizes the importance of investing in diverse, female-led businesses and the power of community-building within organizations. In highlighting how true innovation is cultivated, she explores the importance of embracing vulnerability, sharing stories, and confronting challenges head-on—insights she brings from both her career and her personal journey. With a focus on leadership, empowerment, and the transformative power of connection, Amy inspires business leaders to rethink how they approach branding, team dynamics, and growth.
The Tell: Embracing the Entirety of Our Stories
Drawing from her own experiences, Amy Griffin explores how societal pressures on women—perfectionism, control, and seeking external validation—can lead to a life of running from one's own truth. She reflects on her personal journey with a focus on the transformative power of self-liberation. From hiding a painful past to confronting it through intensive therapy, and how this process brought her back to the roots of her identity, Amy provides a heartfelt call for women to embrace their stories, confront trauma, and seek the freedom found in vulnerability and authenticity.
