Julie Rice

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Co-Founder, SoulCycle & Peoplehood

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    Julie Rice: Biography at a Glance

    • Julie Rice is co-founder of SoulCycle, a motivational indoor-cycling brand that she grew to over 80 studios.
    • She served as Co-CEO at SoulCycle from 2006 to 2015 before serving as a Partner at WeWork from 2017 to 2019.
    • From the stage, Julie takes audiences through her entrepreneurial journey, breaking down exactly how to uncover valuable customer insights, tap into the world’s most powerful marketing strategies, create magnetic customer loyalty, and build a disruptive brand from the ground up.
    • She was honored as one of Goldman Sachs' "100 Builders + Innovators," Fast Company's "Most Creative People in Business," and an Adweek Brand Genius.
    • Julie is the co-founder of Peoplehood, offering facilitated "talking experiences" in an effort to make the world a more connected and empathetic place.

    Videos

    Biography

    Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice's life's work has been about building community and she served as Co-CEO at SoulCycle from 2006 to 2015 before serving as a Partner at WeWork from 2017 to 2019. 

    She is also the Co-Founder of Peoplehood. Peoplehood offers facilitated "talking experiences" in an effort to make the world a more connected and empathetic place, one conversation at a time. 

    Rice lives in NYC with her husband, Spencer, and their two daughters, Phoebe and Parker.  She is a board member of the Public Theatre and WeightWatchers.

    Topics

    Entrepreneurship: The Story of SoulCyclearrow-down

    How did SoulCycle go from a simple idea to a massive company that is disrupting an entire industry? The story of SoulCycle is packed with teaching moments that every entrepreneur can apply to accelerate the growth of their own business. Julie takes audiences through her entrepreneurial journey, breaking down exactly how to uncover valuable customer insights, tap into the world’s most powerful marketing strategies, create magnetic customer loyalty, and build a disruptive brand from the ground up.

    The Changing Customer: Seismic Shifts and Subtle Signals That Will Change How To Serve Customersarrow-down

    Julie Rice shares insights on all that is changing with today’s customers. What is the impact of a growing independent workforce? Will this be the end of retirement as we know it? Will the rise of women and millennial investors transform the way customer experiences are designed? Julie explores these ideas and more in this wide ranging discussion.

    How to Build and Grow Communities Online & In-Person
    The New Retail Experience in a Post-COVID World
    How to Connect Directly with Your Customer & Build Brand Loyalists
    Defining the Future of Wellness
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    Julie was amazing!

    INBOUND
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