At 26, Annie Grace was the youngest Vice President in a multinational company’s history, and her drinking career began in earnest; by 35, she was in a global C-level marketing role, responsible for 28 countries. Drinking close to two bottles of wine a night became a ritual. Annie Grace’s professional success came at a personal price she no longer wanted to pay. She knew alcohol was no longer serving her. Yet, she didn’t want to suffer through life in a daily battle for sobriety, feeling deprived and constantly trying to avoid temptation.

Annie Grace revamped her own relationship with alcohol — she stripped it of its power and changed her beliefs about booze being a reward — and today she helps others across the globe do the same. Her approach helps people where rehabs have not. She’s created a brand new way to look at the role of alcohol in our lives, establishing a safe space for those who question their drinking but haven’t self-diagnosed as alcoholics stuck in denial of an incurable disease. Annie Grace preaches compassion, knowing its power over shame and blame is the best way to achieve lasting change. And, she offers a proven alternative to the largely ineffective recipe for so-called “success”—the one that says anything less than 100% abstinence is failure. Annie Grace doesn’t teach people how to be sober; she helps them quash their desire to drink in the first place.