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Marketing Expert & Best-Selling Author, "Socialnomics"

Erik Qualman: Biography at a Glance

  • Best-selling author of “Socialnomics: How Social Media Transforms the Way We Live and Do Business,” “What Happens in Vegas Stays on YouTube” and “Digital Leader: 5 Simple Keys to Success and Influence”
  • Former head of marketing at TraveIzoo
  • Named one of Fast Company’s "Top 100 Digital Influencers" and Forbes’ “Top 50 Power Influencers"
  • Has spoken for Coach, Chase, Sony Playstation, IBM, Facebook, Starbucks, Cartier, Raytheon and Mars, Incorporated
Marketing Expert & Best-Selling Author, "Socialnomics"

Called a "Digital Dale Carnegie" and the "Tony Robbins of Tech," Erik Qualman is the author Socialnomics. Socialnomics made Amazon's #1 Best-Selling List for the U.S., Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him to be voted the 2nd “Most Likeable Author in the World” behind Harry Potter author J.K. Rowling. What Happens in Vegas Stays on YouTube is being adopted by the top universities and global brands and is nominated for the 2015 Pulitzer Prize.

Qualman has performed in 44 countries with: Coach, Chase, Sony PlayStation, IBM, Facebook, Starbucks, M&M/Mars, Cartier, Raytheon, Chrysler, TEDx, Polo, UGG, Nokia, Google, AutoTrader and others. Qualman gave the commencement address at the University of Texas McCombs Business School.

He has shared the stage with: Al Gore, Peyton Manning, Julie Andrews, Magic Johnson, Malcolm Gladwell, Bill O’Reilly, Jeff Bezos, Howard Schultz, Brett Favre, Tony Hawk, Jay Leno, Jeffrey Katzenberg, Alan Mulally, and many others of note.

He is no stranger to the executive suite, having served as the Head of Marketing at Travelzoo (TZOO). Yet, he may be best known for writing and producing the world’s most watched social media video. His work has been highlighted on 60 Minutes, The New York Times, The Wall Street Journal, USA Today, ABC News, Financial Times, Forbes, CBS News, and The Huffington Post. He also helped achieve the Guinness Book of World Record for the longest continuous podcast.

Socialnomics was a finalist for the "Book of the Year.” Fast Company lists Professor Qualman as a "Top 100 Digital Influencer." He made Forbes "Top 50 Power Influencer" list. Qualman was Academic All-Big Ten in basketball at Michigan State University and been honored as the Michigan State University Alum of the Year. Qualman has an MBA from the McCombs School of Business. A proud husband and father, he lives with his wife and two daughters in Austin.


“Erik Qualman’s keynote was the highlight of our Starbucks Conference. He is one of the most engaging and entertaining speakers we’ve come across, and was able to make the content relevant to our audience and fitting to our theme. His depth of insight and breadth of examples have prompted us to shift our thinking on leadership.”


“Erik not only delivered on Sony Playstation’s high standards, but also raised the bar to a new high that few will be able to match. His presentation delivered a perfect mix of thought leadership, trends, and the building blocks required to thrive in this era of digital and social/ mobile currency.”


“Qualman has a winning concept in Fail Fast, Fail Forward, Fail Better.”

Tony Hsieh, CEO of Zappos

“Erik brought us up-to-the-minute knowledge of digital trends & leadership in an entertaining and inspirational way. He also helped us see the relevance of those trends to our current and future business.”

Coach, Inc.

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