Co-Founder, SoulCycle & Peoplehood
Julie Rice: Biography at a Glance
- Julie Rice is co-founder of SoulCycle, a motivational indoor-cycling brand that she grew to over 80 studios.
- She served as Co-CEO at SoulCycle from 2006 to 2015 before serving as a Partner at WeWork from 2017 to 2019.
- From the stage, Julie takes audiences through her entrepreneurial journey, breaking down exactly how to uncover valuable customer insights, tap into the world’s most powerful marketing strategies, create magnetic customer loyalty, and build a disruptive brand from the ground up.
- She was honored as one of Goldman Sachs' "100 Builders + Innovators," Fast Company's "Most Creative People in Business," and an Adweek Brand Genius.
- Julie is the co-founder of Peoplehood, offering facilitated "talking experiences" in an effort to make the world a more connected and empathetic place.
Media
- Official Site: SoulCycle
- Official Site: Peoplehood
- Podcast: Transform Your Relationships: The Art of Listening
- NY Times: SoulCycle Without the Bike: Here Comes Peoplehood
- Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conv...
- The Goop Podcast: Becoming a Better Listener
- The Prof G Pod: From SoulCycle to Peoplehood
- SoulCycle Founder Julie Rice on What She’s Doing Differently in Her Next Busines...
- Can SoulCycle Founders’ New Venture Solve Our Nation’s Loneliness Crisis?
Videos
Biography
Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice's life's work has been about building community and she served as Co-CEO at SoulCycle from 2006 to 2015 before serving as a Partner at WeWork from 2017 to 2019.
She is also the Co-Founder of Peoplehood. Peoplehood offers facilitated "talking experiences" in an effort to make the world a more connected and empathetic place, one conversation at a time.
Rice lives in NYC with her husband, Spencer, and their two daughters, Phoebe and Parker. She is a board member of the Public Theatre and WeightWatchers.
Topics
Connected Companies: Building Intentional Community in the Workplace
Business leader and community-building expert Julie Rice explores the transformative power of fostering genuine connections among employees, especially in the evolving remote and hybrid work environments. Drawing on her extensive experience and research, Rice presents a compelling case for why intentional community-building is essential for employee satisfaction and company success.
Rice delves into the significant impact that having just one friend at work can have on employee investment, productivity, and retention. She provides actionable insights and practical strategies for companies to enhance relational wellness among their teams. From creating virtual social spaces and encouraging collaborative projects to implementing mentorship programs and fostering inclusive cultures, Rice offers a comprehensive guide to nurturing a sense of belonging and connection in the workplace. Rice's insights underscore the importance of human connection in the professional realm and provide a roadmap for companies to cultivate an environment where employees feel valued, supported, and connected. Through real-world examples and expert advice, Rice demonstrates how intentional community-building can lead to a happier, more committed, and ultimately more successful team.
Creating Community: Revolutionizing Marketing Through Connection
Visionary entrepreneur Julie Rice shares her expertise on leveraging community building as a powerful marketing tool to reach and engage consumers in a crowded marketplace. Drawing from her experience in sparking the trillion-dollar wellness trend with SoulCycle, Rice reveals how a community-based approach can not only disrupt existing industries but also create entirely new ones.
Rice provides actionable insights and strategies for businesses to build vibrant, loyal communities around their brands. She demonstrates how fostering a sense of belonging and connection among consumers can lead to unparalleled engagement, brand loyalty, and market differentiation. Through a mix of real-world examples and expert advice, Rice illustrates how companies can harness the power of community to drive growth and innovation. Rice’s message is clear: in today's congested market, the key to standing out and thriving lies in the ability to create and nurture a dedicated community. This conversation provides an essential guide for entrepreneurs, marketers, and business leaders across various industries to build authentic connections with their audiences, turning consumers into passionate advocates and paving the way for lasting success.
Trailblazing Together: Empowering Women in Business
Julie Rice shares the inspiring story of her and her cofounder's quest to navigate the business world without a female mentor who had paved the way before them. Determined to succeed, they turned to a business coach and forged a partnership that has thrived for over 20 years.
Rice recounts their journey of self-funding a business that led to a massive exit, scaling multiple ventures, and learning the hard truths about work and life not always being in balance. Through perseverance and innovation, they built brands that resonate deeply with women, creating highly attractive and empowering products and services. This conversation reveals a powerful narrative for women business leaders and entrepreneurs, offering valuable insights and lessons learned from Rice's experiences. It's a testament to the strength, resilience, and creativity of women in business, showing how they can break through barriers, build successful enterprises, and lead with impact. Julie Rice’s story is an inspiration, encouraging women to pursue their entrepreneurial dreams and create their own paths to success.
Entrepreneurship: The Story of SoulCycle
How did SoulCycle go from a simple idea to a massive company that is disrupting an entire industry? The story of SoulCycle is packed with teaching moments that every entrepreneur can apply to accelerate the growth of their own business. Julie takes audiences through her entrepreneurial journey, breaking down exactly how to uncover valuable customer insights, tap into the world’s most powerful marketing strategies, create magnetic customer loyalty, and build a disruptive brand from the ground up.
Defining the Future of Wellness
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FAQs
How do I book Julie Rice for my event?
Contact CAA Speakers at (424) 288-2898 or speakers@caa.com to book Julie Rice to speak at corporate or private events, keynote speeches, speaking engagements, workshops, fireside chats, motivational speaking, or virtual appearances.
Quick booking process- Email CAA Speakers with event details
- Get availability confirmation within 24 hours
- Review speaking fee and contract terms
- Sign agreement and finalize logistics
As one of the most influential talent agencies in the world, CAA handles all speaking engagements from contract to event day coordination.
Who is Julie Rice's booking agent?
CAA Speakers is the preferred booking agency to contact for Julie Rice’s speaking engagements. Contact speakers@caa.com for all Julie Rice in-person appearances and keynote speaking requests.
Contact Julie Rice's agent- Email: speakers@caa.com
- Website: caa.com/caaspeakers
- Response: Within 24 hours
CAA Speakers can check Julie Rice's speaking calendar with direct access to availability and official pricing. While many websites may list Julie Rice, CAA Speakers is the direct source for authentic information about availability and pricing.
What is Julie Rice's speaking fee?
Julie Rice's speaking fee varies by event type, location, and requirements. As a top keynote speaker, Julie Rice's fee reflects their expertise and market demand.
Speaking fee factors:- Event type and audience size
- Travel distance and logistics
- Presentation length and customization
- Virtual vs. in-person delivery
Additional costs: Travel, accommodation, A/V requirements, and optional meet-and-greets.
Contact CAA Speakers at speakers@caa.com for Julie Rice's current speaking fee and detailed cost breakdown.
How much does it cost to book Julie Rice as a keynote speaker?
The cost to book Julie Rice as keynote speaker includes their speaking fee plus travel and logistics expenses.
Total booking cost includes:- Julie Rice's keynote speaking fee
- Travel and accommodation
- Technical requirements and A/V setup
- Optional add-ons like book signing and meet & greets
- Virtual presentations
- Local/regional events
- Off-peak booking periods
- Flexible event dates
Email speakers@caa.com for Julie Rice's exact booking cost and customized pricing proposal.
How to contact Julie Rice for speaking engagements?
Contact CAA Speakers at speakers@caa.com for all Julie Rice speaking engagements.
Official contact for Julie Rice bookings:- Email: speakers@caa.com
- Website: https://www.caa.com/caaspeakers/julie-rice
- Response time: 24 hours
Include your event date, location, audience size, and budget when contacting CAA about booking Julie Rice.
Is Julie Rice available for virtual speaking events?
Yes, Julie Rice speaks at virtual events with professional-grade equipment and interactive presentation style.
Julie Rice's virtual event options:- Live virtual keynotes with Q&A
- Interactive workshops and breakouts
- Hybrid events (in-person + virtual)
- Pre-recorded presentations
Virtual events offer global reach, flexible scheduling, and reduced travel costs while maintaining Julie Rice's engaging presentation quality.
Contact CAA Speakers for Julie Rice's virtual event availability and technical specifications.
What events can I book Julie Rice for?
Book Julie Rice for corporate conferences, industry events, private functions, and virtual presentations. Julie Rice customizes content for any audience size or event type.
Event types:- Corporate meetings and conferences
- Industry summits and trade shows
- Private executive retreats
- Educational institution events
- Virtual and hybrid conferences
Julie Rice engages audiences from private executive meetings to large conferences with thousands of attendees.
Contact CAA Speakers to discuss how Julie Rice can customize their presentation for your specific event.
Julie Rice booking information and availability
Check Julie Rice's speaking availability through CAA Speakers at speakers@caa.com. Book 3-6 months in advance for best date selection during peak seasons (September-November, March-May).
Availability factors:- Event date and location
- Speaking fee and budget
- Lead time for booking
- Peak conference seasons
- 3-6 months: Best availability
- 3-6 months: Best availability
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Contact CAA early in your planning process to secure Julie Rice for your preferred event date.
Book Julie Rice keynote speaker through CAA
Book Julie Rice through CAA Speakers for guaranteed authentic representation and professional event coordination. CAA is the preferred booking agent for Julie Rice, with direct access to their speaking availability and decades of experience representing the world’s top keynote speakers.
CAA booking advantages:- Direct access to Julie Rice's calendar
- 24-hour availability confirmations
- Professional contract negotiation
- Full logistics coordination
- Industry-leading client service
Trusted by Fortune 500 companies for their most important speaking engagements. Contact speakers@caa.com to book Julie Rice for your next event.
Will Julie Rice speak at private events?
Yes, Julie Rice speaks at private corporate events, executive retreats, board meetings, and exclusive functions.
Private event types:- Executive retreats and board presentations
- Client entertainment and VIP gatherings
- Corporate celebrations and award ceremonies
- Private dinners and exclusive functions
Private event benefits: Customized content, enhanced interaction, complete confidentiality, and flexible scheduling.
Contact CAA Speakers for Julie Rice's private event availability and confidential pricing proposals.
How quickly will I get a response about booking Julie Rice?
CAA Speakers responds to Julie Rice booking inquiries within 24 hours during business days. Complex requests or international events may take up to 48 hours for detailed proposals.
Response timeline:- Initial acknowledgment: Within 24 hours
- Availability confirmation: 24-48 hours
- Detailed pricing proposal: 48-72 hours
- Urgent requests: Same-day priority response
Include complete event details (date, location, audience size, budget) for fastest response times.
How far in advance should I book Julie Rice?
Book Julie Rice 3-6 months in advance for best availability, especially during peak speaking seasons. Early booking ensures better date selection and rate negotiations.
Recommended booking timeline:- 3-6 months: Optimal availability and pricing
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Peak seasons: September-November and March-May book fastest. Contact CAA Speakers early for priority consideration.
How do I get Julie Rice pricing information?
Get Julie Rice pricing information by contacting CAA Speakers at speakers@caa.com with your event details. Receive detailed cost breakdown within 24-48 hours with no obligation to book.
For accurate pricing, include:- Event date and location
- Audience size and type
- Event format and duration
- Budget parameters
CAA provides transparent pricing with all costs included - speaking fee, travel, accommodation, and technical requirements.