Mai Pham is pioneering the next generation of influence, having evolved in front of the camera into a trailblazing, multifaceted 21-year-old creative, entrepreneur, and designer since her start on YouTube in 2010.  Mai’s self-reliance, authenticity, and tenacity have fostered a deeply personal connection with her “Phamily” of over five million supporters and counting, a community which has become fiercely devoted and invested in every aspect of her life, driven by her free-spirited spontaneity, genuine zeal for life and willingness to spark high conversation amongst her generation.

Born and raised in Alberta, Canada to Vietnamese immigrant parents, Mai herself immigrated to America in 2021 and has since skyrocketed to a new level of fame.  Her beloved NYC lifestyle vlogs showcase her everyday, anything-but-mundane life while also highlighting her nuanced perspective of life’s evolutions and willingness to embrace change, ability to manifest the life she wants, and working passionately toward accomplishing her wildest goals and dreams.  Mai’s identity is strongly tied to her heritage, having grown up speaking Vietnamese as her first language and raised to embrace a collective mentality observed in many Asian cultures, which influences her content to this day as she continually uplifts and empowers her AAPI community and aims to be a positive role model.  Her Buddhist background and learnings have taught her the importance of hard work and unwavering perseverance as a path to enlightenment– a truth that directly translates to her success and achievements at such a young age, including covering Harper’s BAZAAR Vietnam’s August 2022 issue.

In the past decade since posting her first YouTube video as a precocious seven-year-old and self-professed avid devotee of the platform, Mai has grown up alongside her subscribers.  As she has evolved over the various stages of her adolescence and young adulthood, so have her videos; fans have followed along for unfiltered snapshots into many of the creator’s unique and fascinating life phases, including moving out of her family home at just 15 years old to follow her passion for traveling the globe, finding new roots in major metropolises such as Los Angeles and New York and curating her dream penthouse apartment (the envy of many on Pinterest), and now launching her own company and becoming a self-taught entrepreneur and clothing designer.  It is through this evolution that Mai has singlehandedly transformed her status into that of a digital phenomenon.  Her commitment to sharing her life via content as a medium of expression and creativity while remaining authentic to herself and outspoken on important social issues have long set her apart from other creators.  Her channel has remained honest and vulnerable as she has opened up about personal mental health struggles, peeled back the layers of unrealistic beauty standards through her fan-favorite “Glow Up” videos, and encouraged her audience to practice mindfulness, self-awareness, and self-improvement.  Mai’s digital notoriety and personal ethos have also captured the hearts of notable Fortune 500 companies including Google, Amazon, and Sephora, who have all tapped her as a celebrity ambassador, in addition to collaborations with today’s top brands such as CoverGirl, Anastasia Beverly Hills, Fenty Skin, Adidas, The North Face, Secret, Bumble, and more. 

A true entrepreneur at heart with the innate ability to break molds, supersede current consumer trends, and institute new conventions, in 2022 Mai released her debut, bestselling fashion label, Alchemai, which she independently developed, designs and markets herself.  With a unanimous five-star customer rating, Alchemai is inspired by the key philosophy that effortlessly shines throughout Mai’s own personal content: alchemy, or the transformation and growth that individuals experience throughout their lives.  Having most recently made viral waves across TikTok as the “hoodiest of hoodies,” the brand’s cornerstone product is the Alchemai Hoodie, designed by Mai as a first-of-its-kind product to provide the perfect emotional safe space and physical comfort during the customer’s journey of self-discovery and inner work.  Made in Los Angeles, the Alchemai Hoodie is a one-size-fits-all (XS – 2XL) hooded sweatshirt that features a custom-milled cotton fabric and ribbing and a custom cut-and-sew pattern to ensure maximum comfort and functionality for all.  What’s equally impressive about Mai’s brand is her ability to understand her core audience and meet their needs through her uniquely exclusive and spontaneous form of marketing; despite her following growing in the multimillions, she reinsures her strong “Phamily” connection to her dedicated followers by teasing upcoming Alchemai drops on her secondary, private “spam” account of over half a million followers, @maispammy, catering to her most engaged fans before launching wide to the public.  The proof of Mai’s marketing genius is in the pudding: Alchemai has achieved a million-dollar valuation in its first year, and its latest hoodie drop on Black Friday 2023 instantly shattered sales records for the indie brand, selling out thousands of hoodies in just seven minutes with over 60,000 users on the website racing to purchase at launch.

When not editing and producing original content, developing exciting clothing drops, or manifesting and working hard to accomplish her goals, Mai can be found embracing her adventurous spirit by traveling the world and exploring new cultures, experimenting with new flavors of food, and exploring new curiosities and trying new things, all while bringing viewers along for the ride.