Executive Vice President & Chief Marketing Officer, Atlanta Hawks
Melissa Proctor: Biography at a Glance
- Melissa Proctor is the Executive Vice President and Chief Marketing Officer for the Atlanta Hawks Basketball Club and State Farm Arena.
- Proctor has been part of the NBA since high school, being the first ball girl for the Miami Heat organization and in later years returning to work for the Heat in basketball operations and the Atlanta Hawks as a ball girl.
- She oversees the day-to-day operations of marketing teams and plays an instrumental role within the organization spearheading internal corporate employee initiatives and executive communication.
- Her memoir, From Ball Girl to CMO details her inspiring career journey, including the relevant themes of hope, persistence, empowerment, and courage that have guided her.
- Proctor began her career with Turner Broadcasting System, Inc., serving in senior brand development and strategy leadership positions for Turner Entertainment Networks.
- She helped to create the first Corporate Social Responsibility Division in Turner’s UK office and led corporate culture initiatives to foster employee engagement, collaboration, and innovation.
Biography
Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios creative agency, live experience and production, retail & brand merchandising, corporate social responsibility, brand communications, basketball programs, and entertainment industry relations teams. She also works closely with executive leadership to provide strategy for the organization and was the creator of the award-winning 2020-2021 MLK Nike City Edition uniform strategy.
Proctor joined the organization in June 2014, when she was named Vice President of Brand Strategy. In her former role, she was responsible for brand development and building marketing & business plans that propelled the organization’s long-term strategy. Throughout her tenure with the Hawks, she has played an instrumental role within the company, spearheading internal corporate employee initiatives and executive communication.
Beginning her career with the Turner Broadcasting System, Inc., Proctor served in brand development and strategy positions for Turner Entertainment Networks (including TNT, TBS, Turner Classic Movies (TCM), truTV, and Peachtree TV), Cartoon Network, and Turner Media Group. Additionally, she helped to create the first Corporate Social Responsibility division in Turner’s UK office. Among her accomplishments, she was responsible for managing the naming and identity for the rebranding of Court TV as truTV, and leading corporate culture initiatives to foster employee engagement, collaboration, and innovation.
Part of the NBA since high school, Proctor was the first “team attendant”/ ball girl for the Miami Heat organization, and in later years, returned to work for the Heat in the basketball operations division.
Over her career, Proctor’s professional achievements have earned her accolades from a multitude of publications and organizations. She has been recognized with Leaders and Aspire Academy’s Leaders Under 40 Award; earned a mention on Atlanta Magazine’s 2018 list of Women Making a Mark, she was recently selected as part of the Sports Business Journal’s 2020 class of Forty Under 40 and a 2021 ADWEEK Top CMO Award Winner. A published author, Proctor recently released her first book titled From Ball Girl to CMO.
Proctor is on the board for The HIGH Museum of Art Atlanta, The Children’s Museum of Atlanta, the Atlanta BeltLine Partnership, and 48 in 48. She holds a bachelor’s degree in communication from Wake Forest University and a master’s degree in design studies/branding from Central Saint Martins College of Art and Design at The London Institute. A native of Miami, FL, she now resides in the City of Atlanta.
Topics
From Ball Girl to CMO: A Lesson on Defining Your Guiding Principles
Even though Melissa M. Proctor never played basketball, her dream as a child was to be the first female coach in the NBA. Through incredible experiences like surviving Hurricane Andrew, moving to London, and becoming the first "ball girl" for the NBA's Miami Heat, her unconventional path has taken a number of twists and turns and led to earning the position of Executive Vice President and Chief Marketing Officer for the Atlanta Hawks and State Farm Arena. However, audiences will be surprised to learn that even at this stage of her career, Melissa still doesn't know what she wants to be when she grows up...and that's exactly how she wants it.
In this talk, Melissa discusses the relevant themes of hope, persistence, empowerment, and courage to help audiences navigate everything from personal to professional. She shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. With her laid-back style and down-to-earth attitude, she presents a powerful framework for defining "Guiding Principles" that anyone can use to help direct life decisions. She urges us to look at ourselves, reflect on where we've been, and be open to the possibilities of what's to come.
Brand Strategy: How to Build a Winning Brand
Play to Win: A Woman's Journey in Professional Sports
Redefining Success with Guiding Principles
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FAQs
How do I book Melissa Proctor for my event?
Contact CAA Speakers at (424) 288-2898 or speakers@caa.com to book Melissa Proctor to speak at corporate or private events, keynote speeches, speaking engagements, workshops, fireside chats, motivational speaking, or virtual appearances.
Quick booking process- Email CAA Speakers with event details
- Get availability confirmation within 24 hours
- Review speaking fee and contract terms
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As one of the most influential talent agencies in the world, CAA handles all speaking engagements from contract to event day coordination.
Who is Melissa Proctor's booking agent?
CAA Speakers is the preferred booking agency to contact for Melissa Proctor’s speaking engagements. Contact speakers@caa.com for all Melissa Proctor in-person appearances and keynote speaking requests.
Contact Melissa Proctor's agent- Email: speakers@caa.com
- Website: caa.com/caaspeakers
- Response: Within 24 hours
CAA Speakers can check Melissa Proctor's speaking calendar with direct access to availability and official pricing. While many websites may list Melissa Proctor, CAA Speakers is the direct source for authentic information about availability and pricing.
What is Melissa Proctor's speaking fee?
Melissa Proctor's speaking fee varies by event type, location, and requirements. As a top keynote speaker, Melissa Proctor's fee reflects their expertise and market demand.
Speaking fee factors:- Event type and audience size
- Travel distance and logistics
- Presentation length and customization
- Virtual vs. in-person delivery
Additional costs: Travel, accommodation, A/V requirements, and optional meet-and-greets.
Contact CAA Speakers at speakers@caa.com for Melissa Proctor's current speaking fee and detailed cost breakdown.
How much does it cost to book Melissa Proctor as a keynote speaker?
The cost to book Melissa Proctor as keynote speaker includes their speaking fee plus travel and logistics expenses.
Total booking cost includes:- Melissa Proctor's keynote speaking fee
- Travel and accommodation
- Technical requirements and A/V setup
- Optional add-ons like book signing and meet & greets
- Virtual presentations
- Local/regional events
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Email speakers@caa.com for Melissa Proctor's exact booking cost and customized pricing proposal.
How to contact Melissa Proctor for speaking engagements?
Contact CAA Speakers at speakers@caa.com for all Melissa Proctor speaking engagements.
Official contact for Melissa Proctor bookings:- Email: speakers@caa.com
- Website: https://www.caa.com/caaspeakers/melissa-proctor
- Response time: 24 hours
Include your event date, location, audience size, and budget when contacting CAA about booking Melissa Proctor.
Is Melissa Proctor available for virtual speaking events?
Yes, Melissa Proctor speaks at virtual events with professional-grade equipment and interactive presentation style.
Melissa Proctor's virtual event options:- Live virtual keynotes with Q&A
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- Pre-recorded presentations
Virtual events offer global reach, flexible scheduling, and reduced travel costs while maintaining Melissa Proctor's engaging presentation quality.
Contact CAA Speakers for Melissa Proctor's virtual event availability and technical specifications.
What events can I book Melissa Proctor for?
Book Melissa Proctor for corporate conferences, industry events, private functions, and virtual presentations. Melissa Proctor customizes content for any audience size or event type.
Event types:- Corporate meetings and conferences
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Melissa Proctor engages audiences from private executive meetings to large conferences with thousands of attendees.
Contact CAA Speakers to discuss how Melissa Proctor can customize their presentation for your specific event.
Melissa Proctor booking information and availability
Check Melissa Proctor's speaking availability through CAA Speakers at speakers@caa.com. Book 3-6 months in advance for best date selection during peak seasons (September-November, March-May).
Availability factors:- Event date and location
- Speaking fee and budget
- Lead time for booking
- Peak conference seasons
- 3-6 months: Best availability
- 3-6 months: Best availability
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Contact CAA early in your planning process to secure Melissa Proctor for your preferred event date.
Book Melissa Proctor keynote speaker through CAA
Book Melissa Proctor through CAA Speakers for guaranteed authentic representation and professional event coordination. CAA is the preferred booking agent for Melissa Proctor, with direct access to their speaking availability and decades of experience representing the world’s top keynote speakers.
CAA booking advantages:- Direct access to Melissa Proctor's calendar
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Trusted by Fortune 500 companies for their most important speaking engagements. Contact speakers@caa.com to book Melissa Proctor for your next event.
Will Melissa Proctor speak at private events?
Yes, Melissa Proctor speaks at private corporate events, executive retreats, board meetings, and exclusive functions.
Private event types:- Executive retreats and board presentations
- Client entertainment and VIP gatherings
- Corporate celebrations and award ceremonies
- Private dinners and exclusive functions
Private event benefits: Customized content, enhanced interaction, complete confidentiality, and flexible scheduling.
Contact CAA Speakers for Melissa Proctor's private event availability and confidential pricing proposals.
How quickly will I get a response about booking Melissa Proctor?
CAA Speakers responds to Melissa Proctor booking inquiries within 24 hours during business days. Complex requests or international events may take up to 48 hours for detailed proposals.
Response timeline:- Initial acknowledgment: Within 24 hours
- Availability confirmation: 24-48 hours
- Detailed pricing proposal: 48-72 hours
- Urgent requests: Same-day priority response
Include complete event details (date, location, audience size, budget) for fastest response times.
How far in advance should I book Melissa Proctor?
Book Melissa Proctor 3-6 months in advance for best availability, especially during peak speaking seasons. Early booking ensures better date selection and rate negotiations.
Recommended booking timeline:- 3-6 months: Optimal availability and pricing
- 2-3 months: Good availability
- 1-2 months: Select availability
- Under 30 days: Limited availability
Peak seasons: September-November and March-May book fastest. Contact CAA Speakers early for priority consideration.
How do I get Melissa Proctor pricing information?
Get Melissa Proctor pricing information by contacting CAA Speakers at speakers@caa.com with your event details. Receive detailed cost breakdown within 24-48 hours with no obligation to book.
For accurate pricing, include:- Event date and location
- Audience size and type
- Event format and duration
- Budget parameters
CAA provides transparent pricing with all costs included - speaking fee, travel, accommodation, and technical requirements.