One of the most successful athletic coaches in the country, Monica Aldama became an overnight sensation after starring in the Emmy Award-winning Netflix docuseries Cheer, which chronicles her tremendous leadership in building one of the country's most successful cheerleading programs from the ground up. Monica is heralded as a pioneer in the world of cheer, one who combines her sharp, high-achieving mindset, business acumen, and tremendous empathy and dedication to her students, to set the bar ever-higher.

Celebrated for her hallmark phrase, "You keep going until you get it right, then keep going until you can't get it wrong," Monica is her students’ biggest advocate, always encouraging them to be the best versions of themselves. She has been with Navarro College for over 26 years and has led the cheer squad to win 14 National Championships.

Profiled in The Wall Street Journal, The New Yorker, New York Magazine, Oprah, Women's Health, and more, Monica is a role model and paragon of fierce leadership. A true force and inspiration that has captured the hearts of the world, Monica brings her empowering messages on leadership, resilience, teamwork, and success to audiences worldwide. She also shares messages of inclusivity and acceptance, drawing on her experiences working with racially diverse, LGBTQ+, and low-income students in an insular, small town. 

Monica attended the University of Texas at Austin, where she earned her B.B.A. in Finance, and the University of Texas at Tyler for her M.B.A. She was inducted into the inaugural class of the Navarro College Hall of Fame in 2019 and was a contestant on season 29 of Dancing with the Stars. She has expanded her business ventures by partnering with BlackSleeve Media to develop a first of its kind cheerleading app that includes games, virtual competition, podcasts, industry events and much more. Monica also published her first book, Full Out, which will be available January 4, 2022.