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Entrepreneur & Author of "Hooked"

Speaker Snapshot
  • Writes, consults, and teaches about the intersection of psychology, technology, and business
  • Best-selling author of “Hooked: How to Build Habit-Forming Products”
  • Taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford University
  • Contributing writer for Forbes, TechCrunch and Psychology Today
Biography
Entrepreneur & Author of "Hooked"

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the Wall Street Journal bestseller Hooked: How to Build Habit-Forming Products. The book was also recently named one of Inc. Magazine's "Top 10 Marketing Books of 2014" and "one of the best business books of the year" by Goodreads. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Nir attended The Stanford Graduate School of Business and Emory University.

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