Whether performing on stage or inspiring through social media, the platinum-certified six-time GRAMMY® Award-nominated artist, singer, songwriter, multi-instrumentalist, entrepreneur, speaker, father, and force of nature carries an uplifting and undeniable message. It also translates across platforms, genres, and mediums. One moment, he might be on tour with Lionel Richie and Mariah Carey. In the next, you could find him gracing an Instagram livestream with legendary professional athletes like Steph Curry or Russell Wilson. Afterwards, he might be leading worship at Lakewood Church in Houston, TX. No matter what he does, Tauren’s clear intent to operate on behalf of the greater good is evident.
Projecting gospel spirit through a prism of pop, hip-hop, and soul, he amplifies this message on his 2020 second full-length, Citizen of Heaven [Provident Label Group].
“I’m not trying to make a statement; I’m trying to make a difference and impact people,” he exclaims. “I look at songs as the soundtrack to our lives. If you’re struggling with doubt and depression, there’s music here to lift your soul. If you’re going out for a run or to the gym, there’s music for that. You can experience the music on whatever level you want. With every song, there are deeper layers.”
The same could be said of Tauren’s journey thus far. After ushering Royal Tailor to the top of the charts, he introduced the world to his solo artistry on the GRAMMY® nominated Hills and Valleys in 2017. Generating 444 million total streams and 1.7 billion impressions by 2020, it yielded a one RIAA platinum single with “Hills and Valleys” and a second gold certification for “Known.” Additionally, the record garnered the 2018 Dove Award for “Pop Contemporary Album,” and he took home “New Artist of the Year,” “Contemporary Christian Artist of the Year,” and “Rap/Hip-Hop Recorded Song” for “War Cry” with Social Club Misfits.
In the end, Tauren’s message resounds loud and clear through everything he does. “I’m trying to deliver music that encourages, helps, and energizes,” he says. “When anybody listens, it’s an honor. I’d love to show everyone there’s greatness inside of all of us. Whatever I do, be it music, speaking, or anything else, I want to siphon greatness out of others and show them that what God has called them to do is possible. I try to be a dedicated follower of Jesus, a committed husband, a faithful father, a solid friend, a decent creative, and an overall person of substance, character, and integrity. If I am, I think everything else will fall into place.”
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