CAA's in-house branding team helps clients build well-rounded off-field strategies by partnering with some of the largest and most influential companies activating in sports today. From trading card, memorabilia and equipment deals to larger national advertisements and commercials, CAA clients are at the forefront of capitalizing off their image and likeness.
America’s greatest pastime, powered by CAA.
The CAA Baseball team of player representatives and draft advisors has more than 250 years of combined industry experience and is second to none in its commitment to 360-degree athlete representation. Like all divisions within the company’s walls, the baseball group brings a unique and intimate team approach to draft advisement and representation. This model holds true for a player's entire career arc and allows for a culture of collaboration that is unrivaled in today's agency landscape.
CAA agents leverage information as good as any in the business, but it’s their personal relationships with club executives that really sets them apart.
Elite advisement for elite talent.
Major League Baseball's Rule 4 Amateur Draft is the main entry point into the game today. CAA's history of superior service and education with families has redefined the role of the draft advisor, and the results speak for themselves.
The MLB Draft is an art, not a science, and in the draft pool system, CAA's average first-round advisee has signed for more dollars above slot than players represented by any other firm.
Development by design.
CAA represents a large number of the game's top prospects and tomorrow's MLB stars. CAA's in-house development staff is second-to-none in their ability to help produce big-league talent while using the most innovative and advanced training and nutrition methods science has to offer.
Maximizing value while meeting client goals.
With strong, trusted relationships across the league, CAA agents have negotiated some of the game's largest, record-breaking deals. Using industry-leading research and analysis capabilities, proprietary databases, and decades of combined experience, CAA is able to maximize MLB contracts at the highest levels while accomplishing the individual short- and long-term goals of each client.