About CAA Brand Consulting

Reimagining cultural brand relevance.

CAA Brand Consulting is the entertainment and sports marketing agency within CAA. Our mission is to drive cultural brand relevance for our clients by tapping into CAA’s unique value proposition of unparalleled connectivity to pop culture. Operating at the epicenter of culture, CAA’s institutional knowledge, access to influential decision-makers, and distinct view into developing trends serve to propel upstream mobility for brands in the strategic planning process.

With the proliferation of technology, media fragmentation, and the relentless speed of culture, we believe in the power of shared experiences and passion points. Elevating the role of entertainment and sports in the marketing mix, we provide brands with solutions that cultivate emotional connections with consumers and drive tangible business results.

Our product is our people. CAA Brand Consulting is comprised of the most accomplished and emerging executives in entertainment and sports marketing. Our diverse global team of 190 people in New York, Los Angeles, Chicago, Atlanta, Jacksonville, Nashville, Washington, D.C., Dallas, London, Munich, and Beijing, are subject-matter experts across all aspects of pop culture. We are honored to represent the most prestigious and innovative brands in our industry.       

What We Do

A truly integrated service offering.


We leverage our deep relationships and influence with studios, networks, labels, leagues, teams, venues, events, media, and content platforms to advise brands on their entertainment and sports strategies.   


Combining CAA’s unique insights with both trade and proprietary research tools, our analytics experts inform strategy and platform development, partnership evaluation and recommendations, activation planning, and quantifying ROI. 


Our inspired, forward-thinking Creative team conceives, designs, and executes unexpected, memorable, and sharable brand experiences.


We provide a one-stop-shop approach to creating and executing marketing programs that captivate, entertain, and engage.


Our full-service hospitality practice curates and manages business-building programs across the largest and most exclusive entertainment and sports events in the world.

CAA Social Impact

Helping brands drive their business by creating positive impact in the world.

CAA Brand Consulting’s Social Impact group helps brands engage audiences around their passions—including social issues in the communities that matter most to them. Learn more about working with our full-service purpose marketing team.

CAA Social Impact
Contact Us
Want to see how we can help your brand? Get in touch.