Sports Licensing

CAA Sports Licensing believes there are few things more valuable to a sports property than its brand—and there are few areas where a brand connects with its fans and consumers more directly than through licensed consumer products.  

Our team of licensing experts is proud to have been selected by world-class sports brands to advise, execute, and manage their brand licensing strategies. From established brands looking to refresh their programs or move into new territories/categories to upstart brands looking to successfully launch a program, CAA Sports Licensing offers an unparalleled combination of service, knowledge, and experience to ensure our clients are enriching their connection with fans and consumers through licensed product.